Dave Waddell Retiring After Highly Successful Career


Wayne, N.J., August 19, 2014FUJIFILM North America Corporation, Optical Devices Division announces that Bret Shisler has joined the company as its South Central Regional Sales Manager, effective July 28th. An experienced professional in the broadcast technology industry, Shisler replaces Dave Waddell, who has retired after spending over 30 years with the company


“We’d like to thank Dave Waddell for so many years of service and accomplishments here at Fujifilm, and of course, wish him all the best in his retirement,” said Gordon Tubbs, Vice President, FUJIFILM North America Corporation, Optical Devices Division. “He was an outstanding member of our team. We’re pleased to have Bret Shisler join the Fujifilm family. He’s a well-known and respected professional in the industry, and I’m confident that he will prove to be a great fit for our company.”


Shisler brings a wealth of knowledge to Fujifilm’s Optical Devices Division, having spent 13 years with Sony Electronics as Sales Support Manager, Acquisition Products, where he was responsible for managing all Acquisition Sales Support Engineers in the U.S. During his time at Sony, he received numerous regional office awards and was honored twice with the Special Recognition Award - the highest award possible within the job category. Most recently, Shisler served as Enterprise Account Manager, at Texas-based equipment dealer Lubbock Audio Visual, a position he held for four years. He successfully opened the company’s Dallas/Fort Worth-area sales office.


During race days, Shisler can be found in Fort Worth at the Texas Motor Speedway where he serves as one of the Track Chaplains.


As sales manager for the South Central region of FUJIFILM’s Optical Devices Division, Shisler is responsible for all sales activity in the region, which includes: Texas, Louisiana, Arkansas, Missouri, Kansas, Oklahoma and New Mexico.


Shisler is based out of the company’s Mesquite, Texas office. He can be contacted via email at

bshisler@fujifilm.com, or phone at 903-422-1154.


About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies.  In the year ended March 31, 2014, the company had global revenues of $23.7 billion, at an exchange rate of 103 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

All product and company names herein may be trademarks of their registered owners.




Robin Hoffman

Pipeline Communications





FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site: www.FUJINON.com