Achievement Presents Promise of a Single 35 Terabyte Cartridge

Valhalla, NY, January 22, 2010 – FUJIFILM Recording Media U.S.A., Inc. today announced that in cooperation with IBM, they have demonstrated a world record in data density on linear magnetic tape - a density of 29.5 billion bits per square inch with magnetic tape media developed using the BaFe particle. The demonstration points to the possibility of developing a single tape cartridge capable of holding 35 terabytes of uncompressed data – at least 44 times the amount of data that the current Generation 4 LTO Ultrium data cartridge holds. 

"This exciting achievement shows that tape storage is alive and strong and will continue to provide users reliable data protection, while maintaining a cost advantage over other storage technologies, including hard disk drives and flash,” said Cindy Grossman, Vice President, IBM Tape and Archive Storage Systems. On a per gigabyte basis, tape-based storage systems can cost a fraction of what comparable hard disk storage systems cost and unlike disks which typically spin continuously, tape cartridges in a library slot or on a shelf do not  consume energy, which can make tape systems a highly energy efficient solution.

Dramatic increases in the volume of data that enterprises generate, transfer and store today has driven the need for increased, reliable storage media. In order to further expand the storage capacity of tape media, it has become necessary to increase recording density by using smaller and smaller metal particles. “This process of metal particle micrification becomes challenging because of the risks of losing the high coercivity that is essential for high recording density,” said Norio Shibata, President & CEO, Fujifilm Recording Media USA, Inc. “Fujifilm is the first media manufacturer to overcome this challenge of maintaining high coercivity with the development of its micrified BaFe particle, which delivers superior storage with lower noise and higher frequency characteristics than other metal particles.” Fujifilm first demonstrated the technology’s superiority with IBM in its 2006 demonstration achieving a world record in data density on linear magnetic tape.

Employing its advanced NANOCUBIC technology, Fujifilm succeeded in micro-particulation of the BaFe particle to 1600nm³, the equivalent of one-third of the current metal particle volume, uniformly dispersed and coated on a super smooth thin magnetic layer. This next generation version of Nanocubic technology uses a new ultra-fine, perpendicularly-oriented barium-ferrite magnetic medium that enables high-density data recording without using expensive metal sputtering or evaporation coating methods.  Because Fujifilm’s new technology orients the particles in a perpendicular fashion and controls disposition at nanometer levels, it has also improved the tape’s running stability.  Together with IBM’s new servo format pattern, new signal processing technology, and low-friction head technology, Fujifim’s technology improved areal density dramatically, and achieved a density of 29.5 billion bits per square inch.

Globally, Fujifilm is committed to developing highly functional materials and has applied its most advanced materials science, most recently advanced NANOCUBIC technology, to innovate products and solutions in the data storage marketplace. The company’s commitment to the category has been demonstrated through their development of  high capacity and superior quality data storage media, such as the IBM 3592 data cartridge (640GB/1TB) for the enterprise data storage market. Fujifilm has maintained the largest production share of LTO Ultrium tape cartridges in the midrange data storage market, and will continue to lead the development of large capacity data storage media with its BaFe technology.

“We are hopeful about bringing this technology to market and believe it will change the face of tape storage,” said Peter Faulhaber, Senior Vice President Sales & Marketing, Fujifilm Recording Media USA, Inc. “Fujifilm’s BaFe technology will make tape more attractive to IT managers; we believe that tape has the potential to be the next generation storage solution as it meets all the core needs of the market – reliability, storage density, low cost and hardware compatibility.”  

In the recent technology demonstration with IBM, Fujifilm’s product performance is attributed to:

1.Advanced NANO Particle Technology

  • Fujifilm’s new technology achieved the micro-particulation of BaFe particles to 1600nm³. (approximately one-third of the current metal particle volume).
  • The new NANO Particle Technology inhibited the variability of particle volume by micro-particulation, generating stable super-fine BaFe particles.

2.Advanced NANO Coating Technology

  • Fujifilm succeeded in the uniform coating of a super smooth thin magnetic layer with little thickness variability to reduce noise.
  • By adopting a new design of magnetic surface layer, Fujifilm achieved a smooth and low-friction magnetic surface layer and reduced the fluctuation of signal output drastically; contributing to the improvement of data density.

3.Advanced NANO Dispersion

  • A new dispersed material was used to control agglomeration of micrified particles, allowing   Fujifilm to succeed in uniform dispersion of super fine BaFe particles.

4.NANO Perpendicular Orientation

  • Fujifilm realized the high-performance orientation by controlling BaFe particle at nanometer size.
  • Taking advantage of BaFe particle’s crystal magnetic anisotropy, perpendicular orientation achieved the higher frequency characteristics.

About NANOCUBIC and Barium-Ferrite magnetic particles
Already recognized by the industry as an enterprise-class tape solution, Fujifilm NANOCUBIC technology combines nano-scale particles, a unique dual-coating process and advanced dispersion techniques to achieve an ultra-thin magnetic layer that produces higher resolution for recording digital data, ultra-low noise and high signal-to-noise ratios that are ideal for Magneto-Resistive and Giant Magneto-Resistive heads. Fujifilm’s next-generation tape storage media applies NANOCUBIC technology to barium-ferrite particles, a naturally stable crystalline particle that does not corrode or change chemically over time, making it an optimal particle for data storage applications. Due to the crystalline anisotropy, the ultra-fine barium-ferrite particles have high coercivity for superior performance high density recording. The unique Fujifilm NANOCUBIC technology coats the barium-ferrite particles in a very uniform manner (with thickness variation of less than 10 percent across the length of the tape), resulting in a much smoother magnetic surface to significantly enhance performance.

FUJIFILM Recording Media U.S.A., Inc. is the US-based manufacturing, marketing and sales operations of professional broadcast video and data tape recording media for FUJIFILM Corporation. The company provides broadcast and data center customers and industry partners with a wide range of unique data center accessories, value-added services and programs. Based on a history of thin-film engineering and magnetic particle science such as Fujifilm NANOCUBIC technology, Fujifilm creates breakthrough data storage products. In 2009, Fujifilm announced it had surpassed the 50 million milestone for the number of its LTO Ultrium data cartridges manufactured since introduction, highlighting the company’s leadership and success as a manufacturer of mid-range and enterprise tape media. For more information on FUJIFILM Recording Media products, customers can call 800- 488-3854 or go to www.fujifilmusa.com/tapestorage. To receive news and information direct from Fujifilm via RSS, subscribe free at www.fujifilmusa.com/rss

FUJIFILM Corporation brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 25 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2009, had global revenues of $24 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

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Adam Yates



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