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Ron Garcia, ASC

Whether inventing computer Systems or filming, Ron Garcia, ASC, is in love with color. Good thing he uses Fujifilm.

Ron Garcia, ASC, "eats, sleeps, and dreams images" in living color. Garcia has spent the last 3 years at his Macintosh inventing an invaluable color management system for the motion picture industry. It allows cinematographers to access their dailies through a personal computer, color correct images on the spot, then send them back to the lab to be matched to the DP's exact choices.

Garcia has counted on FujiFilm to eliminate trial and error since 1973, and it's given him worry-free time to indulge his passion. For one thing, Fuji's customer service is "absolutely, incredibly supportive," he says. "Anything I need, they're always there." The film delivers consistently great images. That's what this inventor/DP appreciates most. "The color it gives me and the control of that color."

Find your color as well with FujiFilm.

Dennis Smith

FujiFilm gets Dennis Smith to places he's never been-backcountry and behind the camera.

Dennis Smith loves to backpack into un-peopled places. "I'll go that extra mile to find visual space," says this Director of Photography. He counts on Fuji's Super- F series to go the distance as well, whether he's trying to make time for a "power" weekend or create a feature look at the speed of television. "You need a film you can trust."

Smith's most recent assignment on Fuji: "The Practice," David Kelley's series about Boston lawyers. Unlike the warm tones of Kelley's "Picket Fences," which Smith also DP'd, this series has more of a "high-contrast, docudrama feel." Using Fuji's 500 ASA tungsten and 250 ASA daylight, he has the latitude to give the story life and texture.

On the set or in the mountains, he likes the feeling of accomplishment when he arrives someplace he's never been. The equipment's different, he says, but the idea's the same. "Instead of hiking boots, tent, and backpack, you have light, color and film. It's all about a journey."

Take your own journey with FujiFilm.

David West

Thanks to Fujifilm's reliability, David West serves aces and images at 100 MPH.

A champion tennis player, avid surfer and all- around athlete, David West brings the advantages of physical control and concentration to his work. Hand-held camera is this DP's specialty. West has skied, skated, scuba-dived and run backwards to get the shot he wants. "It adds a whole other dimension in imagery," he says. "I never say no to anything."

West started playing tennis at age 5 and quickly became a top-ranked player, putting himself through college teaching tennis. He still plays individual and team tournaments, with a serve that clocks in at over 100 mph. "It's a sport for a lifetime."

He made his first movie at age 9 with a camera his grandfather gave him. Today, he counts on FujiFilm's reliability. "The color really explodes. And Fuji brings out the gray areas. The blacks come alive." It gives him the freedom to focus on other things. Such as which helicopter he'll dangle from next. And hitting another ace.

Win your game, set and match with FujiFilm.

Bert Dunk

Bert Dunk is happy hunting down a jet engine or an image. FujiFilm gives him the time.

On location, Bert Dunk counts on FujiFilm's reliable performance to steal moments away from the camera. Then this Director of Photography can prowl through aviation surplus yards in search of another jet engine. He already has six.

"I've had them all apart and all running," says Dunk, who's been fascinated with jet engines since childhood. The "fiddling around" puts his mind at ease. So does Fuji's Super F-series. "I really like the latitude, the nice, clean blacks. The 250 stock is just beautiful. I love the lack of grain."

Dunk's equally happy with Fuji's service. "They're very conscientious. If I need anything, they bend over backwards to help fast." Now if he can only find time to switch those jet engines, his swamp boat will go faster, too.