
Versatile Shooting Functions
Introducing various functions for your photo enhancements - simply select the modes that suit your shooting conditions.
The new “Super Intelligent Flash” lets you take macro shots with the ideal balance of flash output and sensitivity. Integrated in the Auto mode, this next-generation flash system captures both the subject and background in bright, clear details over the full flash range include ultra close-ups.


With the optional waterproof case and Auto White Balance (AWB) mode to adjust color temperature for more beautiful blues, you are ready to dive into another world of photography.
Easy-to-select Scene Positions and Mode Dials. Just choose the shooting mode that matches the scene, and every setting from shutter speed to white balance is optimized to capture an exceptional image.
Can't decide whether it's best to use flash? Choose this mode, press the shutter and automatically capture the same scene twice: once with high sensitivity and natural light, and the second time with Intelligent Flash. Later choose one or keep both!


Give your portraits silky smooth skin tones and soft look with Portrait Enhancer mode. Using Fujifilm's proprietary “Double Noise Reduction” image processing and Face Detection technology, it captures and retouches your portraits all in the camera.
Improve clarity, reduce noise, increase dynamic range, or let the camera automatically adjust settings to suit the scene.
The easiest mode for taking pictures. Use this mode for ordinary photography.
Shoots 2 images continuously, without flash and with flash. Comes in great handy during marginal shooting situations.
Produces beautiful images that retain the natural ambience when shots are taken in low-light conditions.
Choose a SP scene suited to the subject or shooting conditions and the camera will do the rest.
Use this mode to record movies with sound.
Provides detailed settings that are impossible to set in Auto mode.
An automatic mode to specify the settings except for the shutter speed and aperture setting.

Set for shooting portraits. Skin tones are softened as it enhance the overall natural look.

Enables automatic enhancements of skin tone.

Best for shooting scenery in daylight capturing clear and sharp shots of buildings and mountains effectively.

A quick recognition of persons in motion or objects for a faster shutter speed to help you catch the perfect moment.

Use this mode for shooting evening and night scenes. A picture is taken with a slow shutter.

Clear shots of twilight scenes using tripod.

Effective for taking shots of fireworks with a slow shutter speed.

Capture sunset scenes vivid in color.

Most adaptable to snow scenes without unnatural darkened images or where the whole screen appears white.

Clear shots of people without darkened images under strong sunlight.

Best for shooting underwater capturing clear images of the ocean blue.

Flash is suppressed, all operation sound, and AF-assist Illuminator/self-timer lamp is off.

Best for shooting indoor weddings or parties. Retains the natural ambience in low-light conditions.

Capture a clear close-up shots of blooming flowers rich in color.

Clear shots of letters on a document or white board.
Shoots continuously while the shutter button is pressed and saves couple of frames prior to the release of the shutter.
Shots are continuously taken until the memory card is full.
Framing assistance for you to place the main subject on the crossing point of vertical and horizontal lines for a balanced shot.
Optimizes the white balance according to the lighting conditions under various shooting modes: Auto, Custom, Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light, Underwater lighting).
Flash settings are available for best results for various modes, such as Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro. Red-eye Reduction & Slow Synchro.
AF/AE function locks onto the subject while the shutter button is held down half way. Most effective when the subject is not in the center of the frame.
The shutter sets off as it waits 2 to 10 seconds after the button is released.