From the company that invented the technology that led to creation of the Zip disk, DLTtape IV and other storage innovations comes the next revolutionary technology.

A new era in data storage was ushered in recently when IBM began shipments of TotalStorage Enterprise Tape Cartridge 3592, the very first product to incorporate Fujifilm's groundbreaking NANOCUBIC technology.

Figure 1
Construction of NANOCUBIC technology

This is not the first time that a Fujifilm storage technology has been responsible for an industry breakthrough. More than a decade ago, Fujifilm developed ATOMM (an acronym for Advanced super Thin layer and high Output Metal Media), technology to significantly enhance high-density recording. In concert with Iomega Corporation, Fujifilm's ATOMM led to the development of the Zip storage system. This was an unprecedented achievement which brought disk capacity from 1.44MB to 100MB and then eventually 750MB, launching an entirely new category of product in data storage: the high-capacity floppy disk. Fujifilm also worked with Quantum Corporation to develop DLTtape IV, the wildly successful back-up tape solution that quickly became an industry standard. And Fujifilm was able to bring the world's first high-definition videotape (W-VHS) to the market-a little-known fact - thanks to ATOMM technology.

Building upon the accomplishments of ATOMM, Fujifilm has further solidified its position as a storage innovator with NANOCUBIC technology. NANOCUBIC is an entirely new coating technology that makes magnetic recording layers ten times thinner than the super high resolution of ATOMM technology. Imagine one data cartridge, small enough to fit into a shirt pocket, being able to store the equivalent of 200 two-hour movies, 50,000 trees made into paper, 100,000,000 web pages or all the X-ray films in a large hospital! NANOCUBIC technology makes this possible.

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