News Release

Fujifilm U.S.A. Inc. Reduces Price of FinePix S5 Pro Digital Camera

Fujifilm has reduced the price of the FinePix S5 Pro Digital Camera from $1,699.95 to $899.95, effective November 1, 2008.

At the heart of the FinePix S5 Pro is Real Photo Technology Pro, which combines the Super CCD SR Pro sensor and the new RP Processor Pro, and allows for the wide dynamic range with smoother tonality from brightest light to darkest shadow. The S5 Pro offers six preset dynamic range settings for expanded dynamic range between 100% and 400% and three new variations of the original film simulation modes pioneered in the FinePix S3 Pro have been added (five modes in total).

For more information on the FinePix S5 Pro, visit www.fujifilmusa.com.