IBC2018: THIRD LENS IN FUJINON 4K HDR ZOOM SERIES TO MAKE IBC DEBUT

 

UA70x8.7BESM Designed to Maximize Dynamic Range of New HDR Cameras

 

Valhalla, N.Y., September 13, 2018 The Optical Devices Division of FUJIFILM will introduce the 4K UA70x8.7BESM field lens during IBC2018, in addition to the two 46x lenses. The UA Series is designed for UHD broadcast applications and made to optimize 4K HDR performance from today's new 4K 2/3" cameras.

 

With a 70x zoom ratio and focal length range of 8.7~610mm (17.4~1220mm w/2x), the UA70x7.8BESM zoom is an economical 4K box solution for sports, house of worship, and other live entertainment productions requiring a long focal length, stability and pristine optical performance.

 

As the latest in our growing series of UHD 2/3” lenses, this new box type field lens continues the expansion of our popular UA Series,” said Gordon Tubbs, Vice President, Broadcast and Communication Products, Optical Devices Division at FUJIFILM North America Corporation. “We’re particularly proud of the optical technology inherent in this 4K HDR lens range. Our high-contrast, high-quality lenses are ideal for HDR, which demands greater performance.

 

IBC is the perfect place to show it off for the first time. We’re looking forward to gathering feedback from the show’s worldwide attendees.”

 

Like the others in its series, the UA70x zoom employs the latest High Transmittance Electron Beam Coating (HT-EBC), resulting in richer colors and greatly improved blue response and transmittance. It features 4K Ultra HD and HDR optical performance from center to corner throughout the zoom range while suppressing image distortion, due to a multi-group zoom system. To take full advantage of the expanded dynamic range offered by HDR cameras, FUJINON UA Series lenses suppress flare and faithfully transmit the important “blacks” in video image rendering. A proprietary anti-fogging design minimizes lens fogging and reduces downtime due to moisture—a critical concern when shooting in all types of weather conditions.

 

A newly designed OS-TECH image stabilizer provides the most advanced image stabilization for a lens in this class and makes the new UA70x zooms ideal for sports, house of worship and entertainment productions.

 

The new UA70x lens has a total weight of 23.8kg/52.5lbs and length of approximately 610mm. This addition to the UA Series follows yesterday’s announcement of the IBC debut of the UA46x9.5B and UA46x13.5B lenses. Other handheld zooms in this line up include: the UA14x4.5, UA18x5.5, UA13x4.5 and UA22x8, UA24x7.8 lenses. The UA27x6.5 studio lens and field lenses, the UA80x9 and UA107x8.4, round out the series.

 

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  instant cameras and film, photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry, including offset plates and supplies, digital printing equipment and large format printers and ink. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial Division and Corporate New Business Development Division deliver products derived from Fujifilm core technologies. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

 

FUJIFILM Holdings Corporation, Tokyo, Japan, brings innovative solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies derived from photographic film. Its proprietary core technologies contribute to the fields of healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2018, the company had global revenues of $23.0 billion, at an exchange rate of 106 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

 

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CONTACT:

Robin HoffmanChristine Appelbergh

Pipeline CommunicationsFujifilm

(917) 763-8069(914) 789-8511

robinhoffman@pipecomm.comchristine.appelbergh@fujifilm.com