FUJIFILM ANNOUNCES THE NEW X-T3, A MIRRORLESS DIGITAL CAMERA EVOLVING X SERIES INTO FOURTH GENERATION

 

New X-T3 introduces all-new back-illuminated 26MP X-Trans CMOS 4 sensor and X-Processor 4 processor; World’s first APS-C mirrorless camera capable of 4K/60P 10bit recording

 

Valhalla, N.Y., September 6, 2018 FUJIFILM North America Corporation today unveiled the new FUJIFILM X-T3, launching the X Series mirrorless digital cameras into its fourth generation. Introducing an all-new back-illuminated 26.1MP X-Trans CMOS 4 sensor and X-Processor 4 processor, the X-T3 delivers superb image quality, dramatically improved AF performance, exceptional tracking performance of fast-moving subjects and blackout-free burst shooting. The X-T3 is also the first APS-C mirrorless camera capable of 4K/60P 10bit recording to meet the needs of professional videographers.

 

“We are proud to introduce the new X-T3 to market as not only the latest addition to our X Series mirrorless lineup of digital cameras, but as an introduction to fourth generation technologies that feature substantial performance enhancements over previous models, delivering high AF performance, superb color reproduction and outstanding image quality to  photographers and videographers alike,“ said Yuji Igarashi, General Manager of the Electronic Imaging Division and Optical Devices Division of FUJIFILM North America Corporation. 

 

Fourth Generation X-Trans CMOS 4 and X-Processor 4 for Improved Resolving Performance, Color Reproducibility, and Faster Processing

Featuring the latest, fourth generation 26.1MP X-Trans CMOS 4 APS-C sensor with no optical low-pass filter, the FUJIFILM X-T3 boasts the highest performance in the history of X Series. Utilizing the unique color filter array of X-Trans CMOS sensors to control moiré and false colors, it is the first APS-C back-illuminated structure sensor with phase detection pixels distributed across the surface to improve image resolution without compromising signal to noise ratio. With the X-T3, ISO160 is now part of the standard ISO range, previously this was only available as extended ISO, perfect for use in bright scenes or when trying to shoot wide open with a fast, large-aperture lens.

 

The new X-T3 debuts the X-Processor 4 processor which features a Quad Core CPU to achieve a processing speed 3 times faster than current X Series models. Providing incredible AF accuracy and speed, the processor is also the first to deliver 4K/60P 10bit output, fulfilling the performance needs of professional videographers. It is also capable of implementing complex image processing tasks in an instant, such as the unique FUJIFILM Color Chrome Effect or Monochrome Adjustment function.

 

The new FUJIFILM X-T3 features the Color Chrome Effect, previously limited to the FUJIFILM GFX 50S medium format mirrorless digital camera, which produces enhanced color gradation in highly saturated colors such as vivid-colored flowers with shadows, a notoriously difficult subject to reproduce. With the high-speed processing power of the X-Processor 4, this effect can be applied not only to a single shot but also during continuous shooting.

 

Exceptional Autofocus and Viewfinder Performance

With the X-T3, AF performance receives a dramatic improvement from previous X Series products, increasing the phase detection AF area to the entire frame with 2.16M phase detection pixels providing fast and accurate phase detection AF. The low-light phase detection AF limit has been increased over the X-T2 by 2 stops, from -1EV to -3EV, making it possible for photographers to accurately focus in low light conditions, perfect for night photography.

 

Furthermore, the X-Processor 4’s high processing speed and excellent phase detection algorithm means the camera refocuses (AF) and meters (AE) 1.5 times more frequently than the X-T2, enabling accurate autofocus even when photographing subjects that change speed and move erratically across the frame, such as sports photography. The performance of Face Detection AF has also been improved. Eye Detection AF now supports the AF-C mode to maintain accurate focus tracking. Face and Eye Detection AF is also available during video recording to achieve smooth filming of subjects.

 

The X-T3 offers photographers incredible viewfinder performance, with the ability to now track a moving subject in the 3.69-million-dot high resolution EVF with a magnification ratio of 0.75x. Further the X-T3, allows continuous shooting of 11fps with the mechanical shutter without the optional vertical battery grip, enabling fast continuous shooting while maintaining a low weight.

 

Additional enhancements to the X-T3 include a display time lag of just 0.005 seconds and a EVF refresh rate of 100fps for smooth display of moving subject or when panning the camera. A new sports finder mode for enhanced capture of moving subjects is especially useful for sports and wildlife photography, and a new pre-shoot function, which allows photographers to start shooting as soon as the shutter button is half-pressed to ensure the moment is never missed.

 

Enhanced Video Performance to Meet the Needs of Professionals

The X-T3 is the first mirrorless digital camera capable of internal SD card 4K/60P 4:2:0 10bit recording and the first mirrorless digital camera with APS-C or larger sensor that is capable of 4K/60P 4:2:2 10bit HDMI output. Supported video formats include the widely-used H.264/MPEG-4 AVC as well as H.265/HEVC for greater data compression, which enables internal recording of 4K/60P 4:2:0 10bit at200Mbps bitrate as well as simultaneous HDMI output. The X-T3 sensor’s read speed has been increased from that of the X-T2, enabling17msec reading in 4K/60P video, reducing rolling shutter distortion for smooth recording of fast-moving subjects. 10bit color depth for video boosts the amount of color information 64 times compared to 8bit, and is combined with approximately. 12 stops dynamic range to enable capture of subjects with rich gradation of color.

 

Also introduced in the X-T3 is a new noise reduction algorithm and 4K inter-frame noise reduction, the minimum sensitivity for shooting F-Log footage has been lowered from ISO800 to ISO640, further enhancing the camera’s performance to meet the needs of videographers.

 

Designed for Ultimate Operability

Inheriting the popular design of the X-T2, dials are positioned on the top panel, and the camera features a central viewfinder and excellent grip design for stability and comfort. The X-T3 also incorporates enhancements to its design, including a lockable EVF diopter adjustment to prevent unintended adjustments while carrying the camera, and a touchscreen panel with higher contrast, wider viewing angles and better functionality for more intuitive operation. In addition, the X-T3 offers larger top-panel dials than the X-T2, and larger rear-panel buttons and a more pronounced press function of the front and rear command dials, as found on the X-H1.

 

X-T3 Vertical Battery Grip

The Vertical Battery Grip VG-XT3 is designed to be dust-resistant, weather-resistant and capable of operating at temperatures as low as -10°C/14° F, and holds two additional batteries to increase the maximum number of shots to 1,100 (in normal mode). The grip features a shutter release button, focus lever, AE-L button, AF-L button, front and rear command dials, Q button and Fn button to provide the same level of excellent operability with vertical shooting as with horizontal.

 

X-T3 Metal Hand Grip

The MHG-XT3 Metal Hand Grip makes it substantially more comfortable to hold the camera when it is mounted with a large-aperture lens, in order to reduce camera shake. The battery or SD cards can be replaced without having to remove the hand grip, and the base can be used as a quick release shoe when using a dovetail mount on a tripod.

 

FUJIFILM X-T3 Key Features:

  • 26.1MP X-Trans CMOS 4 Sensor with primary color filter
  • X-Processor 4 Image Processing Engine
    • Capable of 4K/60P and 10bit output
    • Features 4 CPU units
    • Startup time of 0.3 seconds
    • Shutter time lag of 0.045 seconds
  • High-precision, 0.5-inch, 3.69 million dot OLED color viewfinder
    • Viewfinder magnification of 0.75x
    • Wide viewing angle (diagonal 38º and horizontal 30º)
    • Display time lag of just 0.005 seconds, refresh rate of approx. 100fps
  • Robust magnesium alloy body
  • Continuous Shooting
    • Approx. 30fps [Only electronic shutter, 1.25 x Crop ] (JPEG 60 frames Lossless compression RAW 35 frames Uncompressed RAW 33 frames)
    • Approx. 11fps (JPEG: 145 frames Lossless compression RAW: 42 frames Uncompressed RAW: 36 frames)
    • Approx. 5.7fps (JPEG: endless Lossless Compression RAW: 62 frames Uncompressed RAW: 43 frames)
    • Pre-shot: Approx. 30fps [Only electronic shutter, 1.25 x Crop ] (max. 20 frames while half press, max. 20 frames after full press, total max. 40 frames)
  • Movie Recording (using a card with the UHS Speed Class 3 or higher)
    • File format
      • MOV (MPEG-4 AVC/H.264, HEVC/H.265, Audio: Linear PCM / Stereo sound 24bit / 48KHz sampling)
    • Movie compression
      • All Intra/Long-GOP, can be used with the following settings:
        • DCI4K/4K 29.97p/25p/24p/23.98p 400Mbps
        • Full HD2048×1080/Full HD1920×1080 59.94p/50p/29.97p/25p/24p/23.98p 200Mbps
    • File size/ Frame Rate/ Recording Time
      • DCI 4K4096×2160)] 59.94p/50p/29.97p/25p/24p/23.98p  400Mbps/200Mbps/100Mbps 59.94p/50p: up to approx. 20min. 29.97p/25p/24p/23.98p: up to approx. 30min
      • 4K3840×2160)]59.94p/50p/29.97p/25p/24p/23.98p 
      • 400Mbps/200Mbps/100Mbps 59.94p/50p: up to approx. 20min. 29.97p/25p/24p/23.98p: up to approx. 30min
      • Full HD2048 ×1080)] 59.94p/50p/29.97p/25p/24p/23.98p  200Mbps/100Mbps/50Mbps up to approx. 30min.
      • Full HD1920×1080)] 59.94p/50p/29.97p/25p/24p/23.98p 200Mbps/100Mbps/50Mbps up to approx. 30min.
      • Full HD1920×1080) High speed rec.] 120p100p 200Mbps (recording) up to approx. 6min.
      • Recording movies in 400Mbps can be done with DCI4K/4K 29.97p/25p/24p/23.98p.
      • DCI4K 59.94p/50p is not available when H.264 is selected.
        • For recording movies, use a SD memory card with UHS Speed Class 3 or higher. For recording movies in 400Mbps, use a SD memory card with   Video Speed Class 60 or higher
  • LCD Monitor
    • 3.0 inch, aspect ratio 3:2, approx. 1.04 million dots touch screen color LCD monitor (approx. 100% coverage)
  • 16 Film Simulation Modes
    • PROVIA/Standard, Velvia/Vivid, ASTIA/Soft, Classic Chrome, PRO Neg. Hi, PRO Neg. Std, Black & White, Black & White +Ye Filter, Black & White +R Filter, Black & White +G Filter, Sepia, ACROS, ACROS +Ye Filter, ACROS+R Filter, ACROS+G Filter, ETERNA/Cinema), B & W Adjustment: -9~+9
  • Bluetooth® Ver. 4.2 low energy technology
  • 16 Film Simulation Modes
  • Accessories included:
    • Li-ion battery NP-W126S
    • Battery charger BC-W126S
    • Shoe-mount flash unit EF-X8
    • Shoulder strap
    • Body cap
    • Strap clip
    • Protective cover
    • Clip attaching tool
    • Hot shoe cover
    • Vertical battery grip connector cover
    • Connector cover (detachable)
    • Sync terminal cover
    • Cable protector
    • Owner's manual

 

FUJIFILM X-T3 Accessories:

  • X-T3 Vertical Power Booster Grip VG-XT3
    • Weather-resistant design fits two additional batteries
  • X-T3 Metal Hand Grip MHG-XT3
    • Enhanced ergonomic design for horizontal shooting
  • X-T3 Bottom Leather Case BLC-XT3
    • Genuine premium leather
  • X-T3 Cover Kit CVR-XT3 includes:
    • Sync terminal cover
    • Hot shoe cover
    • Connector cover
    • Vertical battery grip connector cover, black
    • Vertical battery grip connector cover, silver
  • FUJIFILM Remote Release RR-100
  • Battery Charger BC-W126S

 

Availability and Pricing

The X-T3 will be available on September 20, 2018 in the U.S. and Canada. The X-T3 Body will be available in black and silver for USD $1,499.95 and CAD $1,899.99. The X-T3 Body with XF18-55mm Lens Kit will be available in black and silver for USD $1,899.95 and CAD $2,399.99.

 

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  instant cameras and film, photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry, including offset plates and supplies, digital printing equipment and large format printers and ink. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial Division and Corporate New Business Development Division deliver products derived from Fujifilm core technologies. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmx_us to follow Fujifilm on Twitter, go to www.instagram.com/fujifilmx_us to follow Fujifilm on Instagram, or go to www.facebook.com/FUJIFILMXUS to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

 

FUJIFILM Holdings Corporation, Tokyo, Japan, brings innovative solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies derived from photographic film. Its proprietary core technologies contribute to the fields of healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2018, the company had global revenues of $23.0 billion, at an exchange rate of 106 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

All product and company names herein may be trademarks of their registered owners.

 

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CONTACT:

Christine Appelbergh

Fujifilm

(914) 789-8511

christine.appelbergh@fujifilm.com