FUJIFILM/Fujinon LAUNCHES NEXT IN “MK” CINEMA LENS SERIES

 

Compact and Lightweight FUJINON MK50-135mm to be Showcased at

Cine Gear Expo and Realscreen West

 

 

Wayne, N.J., June 1, 2017 The Optical Devices Division of FUJIFILM has announced the official launch of the latest in its “MK” Series of cinema lenses - the FUJINON MK50-135mm T2.9 zoom. The MK50-135mm was shown as a companion lens to the MK18-55mm T2.9 zoom, introduced in February, during the NAB show last month. The MK50-135mm will be on display to a motion picture and television production community at Cine Gear Expo 2017 in Hollywood, June 2nd and 3rd, and to documentary and reality producers at Realscreen West in Santa Monica on June 6-8. 

 

The MK50-135mm is the same size and weight as the MK18-55mm, but with a 50-135mm focal length (both in the Super 35mm format).It has all the performance that makes the MK18-55mm so exciting,” said Tom Fletcher, Director of Sales, Optical Devices Division of FUJIFILM. “It has no breathing, no ramping, and the same par focal capabilities – all wrapped up in a new focal length for the series.

 

New footage shot by London based, DP Philip Bloom using the Fujinon MK50-135mm T2.9 lens is posted here.  Additionally Philip posted some behind the scenes commentary discussing both the MK18-55mm T2.9 and MK50-135mm T2.9 lenses which can be seen here.

 

With a combined focal length range of 18mm-135mm, together the MK18-55mm and MK50-135mm lenses cover the most frequently used range utilized by emerging cinematographers. The series offers fast lenses with T2.9 speed across the entire zoom range, enabling a shallow depth-of-field.

 

Like the MK18-55, the MK50-135mm weighs in at a light 980 grams/2.16 lbs with front diameters of 85mm and lengths of 206mm. The MK50-135mm’s minimum object distance (MOD) is 1.2m/3.93 feet.

 

The entire “MK” series is designed with the ‘emerging’ cinematographer in mind, whether shooting a live event, online programming, documentary, corporate video, wedding, independent or short film production. MK lenses are currently designed for E-mount cameras and boast advanced optical performance, ultra-compact and lightweight design, as well as superb cost performance.

 

In addition to their lightweight and compact build, the “MK” lenses are purpose-built for the operator. Only one matte box and one filter size are needed between the lenses. Time-saving features include a macro function that allows for a broader range of close-up shooting, and gears for the three rings are positioned in the exact same place, which eliminates the need to re-position accessories when switching lenses.

 

“Many independent shooters use DSLR lenses, which aren’t designed for moving images,” added Fletcher. “Most still lenses breathe considerably, and they have no adjustable manual iris. Our MK’s have a seamless manual iris, zero breathing, no ramping or zoom shift, and 200-degree focus rotation. They maintain focus completely throughout the zoom range while covering Super 35mm sensors.

 

The “MK” lenses are compatible with E-mount cameras with the Super 35mm/ APS-C sensor.

X Mount versions of the MK lenses (with focal lengths of 18-55mm and 50-135mm) used in the FUJIFILM X Series line of digital cameras (with APS-C sensors) are being developed for launch by the end of this year. Information about the X Mount lenses will be provided as soon as more details are confirmed.

 

The MK50-135mm lens is available for $3,999, with delivery beginning in mid-July.

 

 

About Fujifilm

FUJIFILM Holdings America Corporation is based in Valhalla, New York, and is the regional headquarters for the Americas. It is comprised of fourteen directly owned subsidiary companies in the U.S. and Canada, and two in Latin America: Brazil and Colombia. The company manufactures, markets and provides service for a broad spectrum of industries including photographic, medical imaging and informatics, pharmaceutical and other life science industries. Industrial segments include data storage, electronic materials, chemical, and graphic arts products and services. For more information, please visit www.fujifilmusa.com.

 

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2016, the company had global revenues of $22.1 billion, at an exchange rate of 112.54 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

 

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All product and company names herein may be trademarks of their registered owners.

 

For Immediate Release

 

CONTACT:

Robin Hoffman

Pipeline Communications

(917) 763-8069

robinhoffman@pipecomm.com