FUJIFILM UNVEILS THE LATEST DEVELOPMENT ROADMAP FOR
X SERIES THAT NOW INCLUDES MK CINEMA LENSES
Valhalla, N.Y., February 22, 2017 –FUJIFILM North America Corporation today unveiled the latest development roadmap of interchangeable lenses for the X Series digital cameras. Since the introduction of the award-winning X Series line, Fujifilm has continued to develop the series by actively introducing new products and working to expand the lineup of FUJINON X Mount lenses to include a total of 24 lenses to date. The FUJIFILM X Series lineup has been praised by photographers for its advanced image quality and mobility.
New MK Series Cinema Lenses
In response to increased demand from photographers, the ‘emerging’ cinematographer and the professional video production field for high-definition video, including 4K video, Fujifilm is developing X Mount versions of the all-new MK Series of cinema camera lenses. This development will enable users to record video with X Series cameras, taking advantage of the excellent mobility and operability, as well as unique color-reproduction technology to capture premium-quality video in an amazing array of colors. The lenses will be available by the end of 2017.
Telephoto Prime Lens and Ultra-Wide Angle Zoom Lens for Still Images
Fujifilm has continued to expand its lineup of X Mount lenses to include a wide range of focal lengths, from wide angle to ultra-telephoto. To further expand, there are now plans to develop a telephoto prime lens and an ultra-wide angle zoom lens in response to the growing needs of professional photographers and photography enthusiasts.
Fujifilm will continue to expand the lineup of X Series digital cameras and lenses to meet the wide range of needs from still photography to video recording.
For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
FUJIFILM Holdings America Corporation is based in Valhalla, New York, and is the regional headquarters for the Americas. It is comprised of fourteen directly owned subsidiary companies in the U.S. and Canada, and two in Latin America: Brazil and Colombia. The company manufactures, markets and provides service for a broad spectrum of industries including photographic, medical imaging and informatics, pharmaceutical and other life science industries. Industrial segments include data storage, electronic materials, chemical, and graphic arts products and services. For more information, please visit www.fujifilmusa.com.
FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2016, the company had global revenues of $22.1 billion, at an exchange rate of 112.54 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.
All product and company names herein may be trademarks of their registered owners.
FOR IMMEDIATE RELEASE