For Immediate Release

CONTACT:

Matthew Schmidt

Fujifilm

(914) 789-8529

mschmidt@fujifilm.com

 

 

NEW FIRMWARE UPDATE BRINGS FUJIFILM X-T1 VIEWFINDER PERFORMANCE

AND MORE TO THE AWARD-WINNING X-E2

Firmware v.2.00 brings even more value to the premium X-E2 with

performance gains and new functions

 

Valhalla, N.Y., April 30, 2014 – As a leader in advanced digital camera technology and outstanding image resolution, FUJIFILM North America Corporation today announced a significant new firmware update for the FUJIFILM X-E2 that gives customers improved performance, added functions and outstanding value.

 

With the release of the new firmware, the X-E2’s electronic viewfinder (EVF) is further improved and now has a lag time of just 0.005 seconds, and is considered by many to be a nearly “Real Time Viewfinder.” The firmware also enhances the frame rate of the viewfinder and the highest frame rate is maintained even in low light conditions or night-time photography, providing smooth live view images through the lens.

 

In addition to the performance improvements, the new firmware adds:

 

 

Selectable colors in Focus Peak Highlight

Users can now select Blue or Red in addition to the original White, to highlight areas of strong contrast. The strength of the color display can be also adjusted between High and Low according to the type of your subject or personal preference.

 

Added options for Fn (Function) buttons and customizable AE/AF buttons

Users can now assign the "Face Detection" and "EVF/LCD Setting" selection options to two function buttons and two customizable AE/AF buttons in shooting mode. When set to "EVF/LCD Setting," the button is used to switch between four modes, including "Eye Sensor Mode" (automatically switches the EVF and LCD displays when the user's eye comes close to the viewfinder), "EVF Only," "LCD Only" and "EVF Only + Eye Sensor."

 

Suppressed Flash option

Once the firmware is updated, a Suppressed Flash mode (where the flash does not fire even when the subject is poorly lit) can be selected from the flash menu.

 

With the addition of the new firmware, the FUJIFILM X-E2 continues on its promise to deliver picture quality that rivals full-frame cameras with high definition image capture, Fujifilm’s legendary color reproduction and category-leading speed.

 

The new X-E2 firmware is available now and can be downloaded at http://www.fujifilm.com/support/digital_cameras/software/.

 

 

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 83 yen to the dollar.

 

All product and company names herein may be trademarks of their registered owners.

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