For Immediate Release


Matthew Schmidt


(914) 789-8529




TCL-X100 multiplies fixed focal length by 1.4x magnification for

33mm fixed focal length experience


Valhalla, N.Y., April 16, 2014 – As a leader in advanced digital camera technology and outstanding image resolution, FUJIFILM North America Corporation today announced the new

TCL-X100, a tele-conversion lens designed specifically for the award-winning FUJIFILM X100 and FUJIFILM X100S cameras. The lens attaches directly onto the camera, and increases picture taking versatility by multiplying the fixed focal length by approx. 1.4x, converting it from 23mm (35mm in 35mm equivalent) to a 33mm fixed focal length (50mm in 35mm equivalent).


The new conversion lens offers Fujifilm’s extraordinary optical quality and delivers high image resolution, even at the F2.0 wide open aperture setting, while using a special HT-EBC multi-layer coating to minimize ghosting and flare, and retaining all the original optical characteristics of the X100 and X100S.


To use the TCL-X100, users should update the camera’s firmware (X100: ver2.10 or later /X100S: ver1.20 or later) which also allows the option to be selected via the function (Fn) button, and then select the ‘Tele- Conversion Lens’ option in the Fujifilm X100/X100S’s shooting menu.


The TCL-X100 is compatible with the X100/X100S’s hybrid viewfinder and enhances functionality by retaining the auto focusing speed and offering a 5.5” macro shooting distance. With the optical viewfinder (OVF) selected, icons showing the edge of the frame are displayed, while selecting the electronic viewfinder (EVF) gives users a 100% field of view.


The TCL-X100 has been designed to seamlessly blend with the look and feel of the X100/X100S, and is manufactured using the same materials, textures, colors and finishes as the X100/X100S. The TCL-X100 will be available in May 2014 in silver and black for $349.99.


About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit, go to to follow Fujifilm on Twitter, or go to to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit

* At an exchange rate of 83 yen to the dollar.


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