For Immediate Release


Diane Rainey
(914) 789-8657

Nora Madonick
Arch Street Communications
(845) 855-7077


FUJIFILM Supports warrior hike as new sponsor

Company provides digital cameras to veterans for photos taken along the trails   

VALHALLA, N.Y., April 2, 2014FUJIFILM Holdings America Corporation is delighted to announce its sponsorship of Warrior Hike, a non-profit organization supporting combat veterans transitioning from their military service by hiking America’s National Scenic Trails

Warrior Hike has partnered with the Appalachian Trail Conservancy, and more recently with the Continental Divide Trail Coalition, and the Pacific Crest Trail Association to expand the “Walk Off The War” Program. During the 6-month 2,000-plus mile journey along a National Scenic Trail, veterans have the opportunity to decompress from their military service and come to terms with their wartime experiences while learning to use the outdoors as an alternative form of therapy.

As part of its sponsorship, Fujifilm has donated several FUJIFILM FinePix XP-Series rugged, waterproof digital cameras and SD cards, so that as the veterans embark on their journeys through the “Walk Off The War” program, they are able to capture the scenery and memories as they experience them.    

Warrior Hike’s mission and commitment inspires us to help them in a way that only Fujifilm can do,” said Shig Sano, president, FUJIFILM Holdings America Corporation“Through our contribution of digital camera equipment, we hope the veterans will find solace in the images and movies they capture along the trails and help them as they transition back into civilian life.”

In addition, Fujifilm will be supporting the Warrior Hike by matching their employee donations through their Corporate Giving program.  By becoming a sponsor, Fujifilm recognizes the work of Warrior Hike and its “Walk Off The War” program, and finds a clear connection to its own commitment for helping improve the lives of people worldwide.

“On behalf of this year’s warrior hikers, I would like to thank Fujifilm for their sponsorship and their support in helping our returning veterans transition back to civilian life,” said Sean Gobin, Executive Director, Warrior Hike.


About Fujifilm
FUJIFILM Holdings America Corporation is the Regional Headquarters for all the Americas, based in Valhalla, New York.  Comprised of subsidiary companies in the U.S., Canada, and Latin America, the company is engaged in the research, development, manufacture, sale and service of Fujifilm products. The company serves a broad spectrum of industries including medical imaging and information, graphic arts, electronic materials, data storage, chemical, pharmaceutical, broadcast and photography.  For more information, please visit

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit

* At an exchange rate of 83 yen to the dollar.

About Warrior Hike

In 1948, Earl Shaffer told a friend he was going to "walk off the war" to work out the sights, sounds, and losses of World War II. Four months later, Shaffer became the first person to hike the entire length of the Appalachian Trail from Georgia to Maine.


In honor of Earl Shaffer and in recognizing the physical, mental, and spiritual benefits of long-distance hiking, Warrior Hike has partnered with the Appalachian Trail Conservancy, the Continental Divide Trail Coalition, and the Pacific Crest Trail Association to create the "Walk Off The War" Program. The Warrior Hike "Walk Off The War" Program is an outdoor therapy program that supports combat veterans transitioning from their military service by thru-hiking one of America's National Scenic Trails.


The "Walk Off The War" Program provides participating combat veterans with the equipment and supplies required to complete a six-month thru-hike of a National Scenic Trail; coordinates trail town support in the forms of transportation, food, and lodging with veteran organizations and community groups located along the trails; and assists veterans with future employment opportunities through the program's numerous partners and sponsors.  


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