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FUJIFILM LAUNCHES ULTRA FAST FUJINON XF23MM F1.4 R WIDE-ANGLE LENS

New lens features outstanding speed for stunning photography, even in low light

Valhalla, N.Y., September 5, 2013 – FUJIFILM North America Corporation today announced the new FUJINON XF23mm F1.4 R, a premium wide-angle lens designed to work seamlessly with the award-winning line of X-Series compact system cameras.

The FUJINON XF23mm F1.4 R has a focal length equivalent of a 35mm lens, and is ideal for a wide range of applications including portraits and landscapes, as well as everyday photography. The fast maximum aperture of F/1.4 allows users to shoot hand-held in low light conditions and achieve sharp images, while also delivering beautiful bokeh for artistic images.

“Fujifilm is committed to expanding the X-Series line of high quality FUJINON lenses, and today’s announcement brings the total number of available lenses to nine,” said Manny Almeida, senior vice president and general manager, FUJIFILM North America Corporation. “The new XF23mm gives photographers everything that they want in one lens: speed, performance and versatility, and we know this new lens will exceed our users’ expectations.”

Ideal Lens for Everyday Photography
The new FUJINON XF23mm F1.4 R provides enhanced resolving power with crisp contrast to draw maximum performance out of the highly descriptive X-Trans CMOS sensor. The fast F/1.4 aperture allows the user to reduce blurring in low light conditions and achieve stunning shallow depth of field photography.

The FUJINON XF23mmF1.4 R features a camera-to-subject distance indicator and a depth-of-field scale on the barrel. Both are useful when manually pre-focusing to capture a fast moving subject, or minimize the shutter lag to capture a fleeting moment.

Lens distortion has been reduced to an absolute minimum using only optical rather than digital correction, thereby delivering the highest possible picture quality. The rounded seven-blade diaphragm ensures smooth bokeh even when shooting portraits or product shots at a medium aperture to maintain reasonable depth-of-field.

High Speed Autofocus
The FUJINON XF23mmF1.4 R uses an internal focusing system which incorporates a lens group consisting of three cemented lens elements and one aspheric lens element in order to keep weight down. Additionally, the built-in high-torque DC coreless motor delivers ultra-fast AF performance for the most demanding shooting opportunities.

All lens elements are treated with Fujifilm’s multilayer HT-EBC (High Transmittance Electron Beam Coating) which delivers enhanced durability and ensures an even spread of light across the sensor.

Compact Size and Premium Design
The FUJINON XF23mmF1.4 R weighs 10.6oz and measures just 2.48” in length making it the most compact and lightweight lens in its class. Metal parts are used for the focus and aperture rings, which are designed to give just the right amount of torque and feel.


FUJINON XF23mmF1.4 R key features
• 35mm equivalent F1.4 lens
• Fully compatible with FUJIFILM X-Mount
• 1 lens group consisting of 3 cemented lens elements and 1 aspheric lens element
• Built-in high-torque DC coreless motor
• Seven round-edged aperture blades, which offer 22 stops in 1/3 EV steps
• Lens elements treated with Fujifilm’s multilayer HT-EBC (High Transmittance Electron Beam Coating)

The FUJINON XF23mm F1.4 R will be available in October 2013 for $899.95.

The current Fujifilm lens family includes the following FUJINON XF and XC lenses:
• XF 14mm F2.8
• XF 18mm F2.0
• XF 27mm F2.8
• XF 35mm F1.4
• XF 60mm F2.4
• XF 18-55mm F2.8-4.0 OIS
• XF 55-200mm F3.5-4.8 OIS
• XC 16-50mm F3.5-5.6 OIS


About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.


* At an exchange rate of 79 yen to the dollar
 
For more information, please contact:
Matthew Schmidt
Fujifilm
914-789-8529
mschmidt@fujifilm.com
 
All product and company names herein may be trademarks of their registered owners.

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