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FUJIFILM HELPS RESTORE CUSTOMERS’ PHOTOGRAPHS AFTER TRAGIC TORNADO IN MOORE, OKLAHOMA

Offers Free Family Portraits and Photo Restoration to the Community

Valhalla, N.Y., August 2, 2013 — To help restore not only photos, but precious memories and some smiles, FUJIFILM North America Corporation proudly teamed up with Walmart in Moore, Oklahoma, for a five-day Fujifilm Photo Event.   

From July 17 through July 21, Fujifilm offered two important services to help the people of Moore rebuild and recover the pictures that many had lost in the terrible and tragic tornado that hit the area in late May.  Community members had the opportunity to have Fujifilm restore damaged photographs and to have new family portraits taken, free of charge. These services were enthusiastically received as many in the community were victims who lost their homes and had their photographs damaged among the ruins.

At the Fujifilm portrait photography studio tent, the combined Fujifilm-Walmart teams created over 135 family portraits for Moore community families that had lost their photographs - and some even their entire family possessions - to the tornado in May.  Using laptop computers and scanners, the team scanned in nearly 100 damaged family prints and saved them to CDs.  They sent them to a Fujifilm partner for complete restoration to a digital file, to be given to the family so that they can make additional prints at their convenience.  In addition, Fujifilm printed more than 2,000 prints for the families of the Moore community.

“Fujifilm wanted to help the community of Moore, Oklahoma  in a way that only we could accomplish – by restoring damaged images and taking new family portraits to replace the ones that were lost in the tornado,” said Manny Almeida, senior vice president & general manager, FUJIFILM North America Corporation, Imaging and Electronic Imaging Divisions.  “We hope that our efforts will help the families renew their spirit and strength that make the Moore community special.”


Throughout the five-day event, members of the Moore community thanked Fujifilm employees that were onsite providing the free photo restoration services and the opportunity to take new family portraits.  As it is when natural disasters strike, members of the community repeatedly mentioned how important their family photos were to them and how grateful they were to Fujifilm for providing these important services.

Caption:  Vicki Sheppard, Photo Lab Manager, Moore Walmart, poses with her son, Micah during the Fujifilm Photo Event.  Pat McCarthy, Photographic Specialist, from Fujifilm takes their portrait.  Ms. Sheppard’s home, located only a few blocks from the Moore Walmart, was destroyed in the tornado. 
 

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.


FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.
 

* At an exchange rate of 83 yen to the dollar.

For more information, please contact:
Diane Rainey
Fujifilm  
914.789.8657
drainey@fujifilm.com

All product and company names herein may be trademarks of their registered owners.

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