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FUJIFILM SHOWCASES ADVANCED ENDOSCOPIC ULTRASONOGRAPHY SYSTEM AT THE 2013 AMERICAN THORACIC SOCIETY INTERNATIONAL CONFERENCE

Philadelphia, PA., May 16, 2013 (Booth #1007) – The Endoscopy Division of FUJIFILM Medical Systems, U.S.A., Inc., a leading provider of endoscopic equipment for pulmonologists and gastroenterologists, will showcase a number of new advances including Sonart, Fujifilm's new ultrasound system and the latest video endoscopic ultrasound bronchoscope at the American Thoracic Society International Conference (ATS) in Philadelphia, PA from May 19 - 21, 2013.

“Fujifilm is proud to re-establish our position in the pulmonary market with our newly released line of bronchoscopes and endoscopic ultrasound bronchoscope,” said Kurt Cannon, Vice President of Sales, Marketing & Operations, Endoscopy Division, FUJIFILM Medical Systems, U.S.A., Inc. “The Sonart system meets the diverse imaging needs for a wide spectrum of clinical disciplines – from pulmonology to thoracic surgery. It encompasses advanced technology and excellent imaging performance in a compact system, enabling comprehensive patient care.”

Medical professionals in the fields of pulmonology and gastroenterology have recognized performance and high quality imaging in a compact design as valuable modalities. The new system is equipped with innovative image processing technology called ZONE Sonography™ and Sound Speed Correction Technology that provides excellent diagnostic capabilities. Compact, yet comprehensive, Sonart brings a new approach to endoscopic ultrasound, easily integrating into a slim endoscopic procedure cart with video processor and light source. The result is a mobile one-cart solution for all your endoscopic needs.

For added convenience, the system can be used in conjunction with the EB-530US ultrasound video bronchoscope. With a distal end outer diameter of 6.7mm, the EB-530US scope is designed to reduce patient discomfort and improve maneuverability, insertion capability and physician efficiency. Equipped with high-resolution, ultra small Super CCD chip technology, this scope offers bright, vivid high-resolution endoscopic images. Unique design features of the EB-530US include a 10° forward oblique view for optimal visualization of the vocal cords and optimal positioning of the ultrasonic transducer for visibility during needle aspiration; dual light guides - one on each side of the accessory channel for even illumination; and exceptional bending capability to facilitate precise targeting of accessories. These features, along with high quality images, provide for confident ultrasound diagnosis.

The American Thoracic Society is a leading international medical association dedicated to advancing lung, critical care and sleep medicine and provides a forum for showcasing the latest innovations. Visit Fujifilm at ATS 2013 (Booth #1007) to learn more or speak with a Fujifilm representative. For more information, please visit www.fujifilmendoscopy.com.

About Fujifilm

FUJIFILM Medical Systems U.S.A., Inc. is a leading provider of diagnostic imaging products and medical informatics solutions to meet the needs of healthcare facilities today and well into the future. From an unrivaled selection of digital x-ray systems, to the Synapse® brand of PACS, RIS and cardiovascular products, to advanced women’s health imaging systems, Fujifilm has products that are ideal for any size imaging environment. The Endoscopy Division of FUJIFILM Medical Systems U.S.A., Inc., supplies high quality, technologically advanced, FUJINON brand endoscopes to the medical market. FUJIFILM Medical Systems U.S.A., Inc. is headquartered in Stamford, CT. For more information visit www.fujimed.com and www.fujifilmendoscopy.com.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 83 yen to the dollar.

For more information, please contact:

Lauren Geloso

Fujifilm

914-789-8303

lgeloso@fujifilm.com

All product and company names herein may be trademarks of their registered owners.

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