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FUJIFILM UNVEILS ENDOSCOPIC ULTRASONOGRAPHY SYSTEM WITH HIGH PERFORMANCE IN A COMPACT DESIGN AT DIGESTIVE DISEASE WEEK 2013

Orlando, FL., May 16, 2013 (Booth #1019) – The Endoscopy Division of FUJIFILM Medical Systems, U.S.A., Inc., a leading provider of endoscopic equipment for gastroenterologists and pulmonologists, will showcase a number of new advances including Sonart, Fujifilm's new ultrasound processor, and companion second generation ultrasound video endoscopes at Digestive Disease Week (DDW) in Orlando, Florida from May 19-21, 2013.

“Fujifilm is a pioneer in developing innovative medical solutions and understands the need for better efficiency in healthcare facilities with reliable, easy to use equipment that improves patient care while containing costs,” said Kurt Cannon, Vice President of Sales, Marketing & Operations, Endoscopy Division, FUJIFILM Medical Systems, U.S.A., Inc. “Fujifilm offers some of the most advanced endoscopic equipment in the world. The Sonart endoscopic ultrasonography system with its high-resolution, high-quality ultrasound and endoscopic imaging, is one such example.”

Medical professionals in the fields of gastroenterology and pulmonology have recognized performance and high quality imaging in a compact design as valuable modalities. The new system is equipped with innovative image processing technology called ZONE Sonography™ and Sound Speed Correction Technology that provides excellent diagnostic capabilities. Compact, yet comprehensive, Sonart brings a new approach to endoscopic ultrasound, easily integrating into a slim endoscopic procedure cart with video processor and light source. The result is a mobile one-cart solution for all your endoscopic needs.

For added convenience, the system can be used in conjunction with the EG-530UR2 radial scope and the EG-530UT2 convex scope. While the EG-530UR2 radial scope provides unique forward viewing, the design of the EG-530UT2 convex scope permits passage of therapeutic devices and needle position guide on the ultrasound image. These features combined with high quality images enable medical professionals to deliver accurate patient results. Digestive Disease Week (DDW) provides a forum for showcasing the latest innovations in gastrointestinal products and services. Visit Fujifilm at DDW 2013 (Booth #1019) to learn more or speak with a Fujifilm representative. For more information, please visit www.fujifilmendoscopy.com.

About Fujifilm

FUJIFILM Medical Systems U.S.A., Inc. is a leading provider of diagnostic imaging products and medical informatics solutions to meet the needs of healthcare facilities today and well into the future. From an unrivaled selection of digital x-ray systems, to the Synapse® brand of PACS, RIS and cardiovascular products, to advanced women’s health imaging systems, Fujifilm has products that are ideal for any size imaging environment. The Endoscopy Division of FUJIFILM Medical Systems U.S.A., Inc., supplies high quality, technologically advanced, FUJINON brand endoscopes to the medical market. FUJIFILM Medical Systems U.S.A., Inc. is headquartered in Stamford, CT. For more information visit www.fujimed.com and www.fujifilmendoscopy.com.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 83 yen to the dollar.

For more information, please contact:

Lauren Geloso

Fujifilm

914-789-8303

lgeloso@fujifilm.com

All product and company names herein may be trademarks of their registered owners.

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