FUJIFILM X-SERIES RECEIVES DISTINGUISHED TIPA AWARDS FOR OUTSTANDING QUALITY AND PERFORMANCE

Valhalla, N.Y., May 7, 2013 – FUJIFILM North America Corporation today announced that it has been awarded three 2013 Technical Image Press Association1 (TIPA) Awards for excellence in two digital camera categories - Best Compact System Camera Expert Award for the FUJIFILM X-E1 interchangeable lens digital camera system and Best Expert Compact Camera Award for the premium FUJIFILM X20 digital camera. Fujifilm also received a TIPA award for Best Compact System Camera Prime Lens for the FUJINON XF14mm F2.8R. The TIPA Awards, which are globally recognized, are seen as the most coveted photo and imaging awards presented worldwide.

“We are honored to receive these three awards from the prestigious Technical Image Press Association as they recognize the diligent effort and uncompromising craftsmanship that go into all of our premium X-Series digital cameras and FUJINON lenses,” said Go Miyazaki, president and chief operating officer, FUJIFILM North America Corporation. “The FUJIFILM X-Series has captured the imagination and creativity of photographers from around the world, and their strong support fuels our commitment of providing extraordinary image quality and superior craftsmanship in all of our products.”

TIPA Best Compact System Camera Expert Award - FUJIFILM X-E1
The FUJIFILM X-E1, a compact and advanced interchangeable lens system camera, won the TIPA award in recognition of its outstanding image resolution and elegant design and craftsmanship. The X-E1 was recognized for its sophisticated 16.3MP APS-C X-Trans CMOS sensor with the ability to record up to ISO6400 and its brilliant 2.36 million-dot OLED electronic viewfinder.

TIPA Best Expert Compact Camera Award - FUJIFILM X20
The premium FUJIFILM X20 won the TIPA award in recognition of its newly-developed 12MP 2/3” X-Trans CMOS II sensor that achieves extremely high resolution and sharp images. The award also recognizes the X20’s built-in phase detection pixels that achieve the world’s fastest auto focus speed in its class as fast as 0.06 seconds2, its FUJINON F2.0-2.8 4x manual zoom lens super macro shooting as close as 1cm, as well as its 8 advanced filters for creative photographic possibilities.

Best Compact System Camera Prime Lens Award - FUJINON XF14mm F2.8R
The FUJINON XF14mm F2.8R lens, a super-wide-angle lens with a focal length of 21mm (35mm format equivalent), won the TIPA award for its innovative short back focus distance which helps eliminate vignetting while delivering clear and high resolution images. The award also recognized the distance and depth of field scales on the barrel with an aperture ring that features 1/3 stop intervals for easy control, as well as its minimum shooting distance of 0.18m (0.59ft).

Fujifilm remains committed to expanding the X-Series line of advanced digital cameras and FUJINON XF lenses and is honored to receive these three TIPA awards.

 1 TIPA (Technical Image Press Association) is a global photographic industry organization with
   membership from 28 photography and imaging magazines in 15 countries across five continents. Every
   year, it reviews imaging related products released in Europe and awards the best product in each
   category.

2 FUJIFILM research as of November 2012.
   Compared with other digital cameras equipped with 2/3-inch sensor or larger, based on CIPA 
   Standards, and conducted in High Performance mode at the maximum wide-angle position with AREA-
   AF. Comparison models include the Canon EOSKissX6i, EOS5DMarkⅢ, SX40HS, SX260HS, Nikon 
   D7000, P510, L810, Nikon1, Olympus OM-D, XZ-1 Panasonic GX1, LX5, TZ30,Sony NEX-7, NEX-6,
   α77, RX100, HX30V.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, and digital printing equipment and service.  Motion picture archival film, on-set color management solutions are also sold to the motion picture and broadcast industries.  The Electronic Imaging Division markets consumer digital cameras, and the Graphic systems Division supplies products and services to the printing industry. The Optical Devices Division provides optical lenses for the cinematography, broadcast, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar
 
For more information, please contact:
Matthew Schmidt
Fujifilm
914-789-8529
mschmidt@fujifilm.com
 
All product and company names herein may be trademarks of their registered owners.

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