FUJIFILM BRINGS EXCITING IMAGING INNOVATIONS TO NAB 2013

New Optical Lenses, Data Protection and Archive Solutions, Award-Winning X-Series Digital Cameras and IS-mini on Display for Broadcast Industry

NAB 2013 – Fujifilm Booth Numbers C7525 and SL13010

 Valhalla, N.Y., April 5, 2013 – As a leader in the broadcasting industry, FUJIFILM North America Corporation will present several diverse, innovative products and services – including its market-leading optics, a new online storage service, the award-winning FUJIFILM X-Series digital cameras, and a color management tool for motion picture film – to visitors at the 2013 NAB Show, held April 8-11 in Las Vegas under the banner, Fujifilm. expect INNOVATIONTM.

FUJIFILM Optical Devices Division will exhibit in booth C7525 during the show, and FUJIFILM Recording Media U.S.A., Inc. will exhibit in booth SL13010.

“Fujifilm has a long-standing commitment to being a leader in the broadcasting industry, and our selection of high quality, finely-tuned products presented at NAB underscores Fujifilm’s promise to deliver outstanding products that exceed the industry’s expectations,” said Go Miyazaki, president and COO, FUJIFILM North America Corporation. “By investing heavily in R&D, Fujifilm has successfully developed core technologies that have led to advancements in professional-grade optics, storage solutions, motion picture film and proprietary sensors that set a new standard in excellence for business partners around the world.”

FUJIFILM North America Corporation, Optical Devices Division will feature a variety of new industry-leading, high-quality FUJINON lenses and products at the NAB show. Two high-performance lenses, the Premier PL 85-300 Cabrio lens (model ZK3.5x85) and the XA99x8.4 UltraWide field production lens, will make their NAB debut this year. While the PL 85-300 is similar in size and weight as the PL 19-90mm Cabrio (Model ZK4.7x19), its longer focal length makes it ideal for shooting documentaries, nature and wildlife, and commercials. Designed using the latest optical simulation technology, the PL 85-300 Cabrio not only offers exceptional optical performance in the center of the image but in the corners of the frame as well. The entire range of Premier PL 4K+ cine lenses will be in the booth. The 14.5-45mm T2.0, 18-85mm T2.0, 24-180mm T2.6, and 75-400 mm T2.8-T3.8 will all be on display.

The new XA99x UltraWide lens is ideal for producing live sports and entertainment events. An XA99xPF will also be on display with an enhanced version of Precision Focus Assist (PF), marking the first time this model has incorporated PF technology. Precision Focus Assist automatically adjusts focus, ensuring fast and accurate focus of HD images under varying conditions. The XA99x8.4 features a newly developed, patented image stabilization technology for rock-steady performance, which is critical for long-distance HD shots. High-resolution 16-bit encoders are standard, making it suitable for virtual, robotic, and digital signage, among other applications. FUJINON’s exclusive GO-TECHnology improves image resolution and reduces chromatic aberrations at all focal lengths.

FUJIFILM Recording Media U.S.A., Inc., a leader in data protection and archiving, will feature its technologically advanced Permivault™ online storage service that gives users the option of both on-premise storage and cost-effective offsite archiving for secure, long-term data protection, replication and disaster recovery. This seamless integration of onsite and offsite storage is unique to Permivault, which was created specifically to meet the complex data management requirements of today’s businesses at a cost that enables companies to keep all their data online, secure, and always accessible.

Permivault online storage service provides a secure storage architecture powered by StrongBox® from Crossroads Systems, Inc. StrongBox is the first enterprise-level storage solution that leverages Linear Tape File System (LTFS) technology, featuring the scalability and economy of tape with the speed and accessibility of disk.

For NAB 2013, Fujifilm has created specially priced Permivault promotional offers that are designed to meet the needs of businesses looking for reliable data protection and archiving. Companies in search of data storage solutions can take advantage of these limited-time offers through June 3, 2013.

FUJIFILM North America Corporation, Electronic Imaging Division is excited to showcase its professional-grade FUJIFILM X-Series digital cameras that are designed to appeal to professional and advanced amateur photographers who appreciate extraordinary image quality and true craftsmanship.

Adding to the award-winning X-Series line of products, Fujifilm will show its newest and most advanced additions to the X-Series lineup – the newly-announced FUJIFILM X100S and FUJIFILM X20 premium digital cameras, along with the high performance FUJIFILM X-E1 and FUJIFILM X-Pro1 interchangeable lens system cameras that use a selection of impressive XF lenses.

Fujifilm will also show its flagship long zoom FinePix HS50EXR and FinePix SL1000 bridge style cameras that offer amazing telephoto capabilities and a wide range of shooting features in an all-in-one design that is easy to use.

FUJIFILM North America Corporation will also introduce the new IS-mini color management tool that takes incoming HD-SDI digital camera moving picture video and converts the color information via two sets of 1D LUTs and 3D LUTs to outputs of both HS-SDI and HDMI connections – all in record time while still delivering high quality imaging. Fujifilm will also be demonstrating the CCBOXX (Image Processing System IS-100), an ACES based on-set color management solution with extraordinary precision and flexibility; and will host celebrated and award-winning cinematographer Dean Cundey, ASC in-person at its booth, for Q&As, autographs and demonstrations on Tuesday, April 9.

To learn more about these Fujifilm products and services, please visit: www.FujifilmUSA.com/2013NAB.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, and digital printing equipment and service. Motion picture archival film, on-set color management solutions are also sold to the motion picture and broadcast industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic systems Division supplies products and services to the printing industry. The Optical Devices Division provides optical lenses for the cinematography, broadcast, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Recording Media U.S.A., Inc. is the US-based manufacturing, marketing and sales operations of professional broadcast video and data tape recording media for FUJIFILM Corporation. The company provides broadcast and data center customers and industry partners with a wide range of unique data protection and archive solutions. Based on a history of thin-film engineering and magnetic particle science such as Fujifilm NANOCUBIC technology, Fujifilm creates breakthrough data storage products. In 2011, Fujifilm had surpassed the 75 million milestone for the number of LTO Ultrium data cartridges manufactured since introduction, highlighting the company’s leadership and success as a manufacturer of mid-range and enterprise tape media. For more information on Fujifilm Recording Media products, customers can call 800-488-3854 or go to www.fujifilmusa.com/tapestorage. To receive news and information direct from Fujifilm via RSS, subscribe free at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar

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FUJIFILM and PERMIVAULT are trademarks of FUJIFILM Corporation and its affiliates.
STRONGBOX is a registered trademark of Crossroads Systems, Inc. used with permission.

© 2013 FUJIFILM Recording Media U.S.A., Inc.

Contact:
Matthew Schmidt
Fujifilm
(914) 789-8629
mschmidt@fujifilm.com