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FUJIFILM WORKS FOR RAW PROCESSING OF X-TRANS CMOS

Valhalla, N.Y., April 3, 2013 – FUJIFILM Corporation (President: Shigehiro Nakajima) announced that Fujifilm and Adobe Systems Incorporated have been working together to improve image processing of X-Trans and EXR-Sensor based raw captures. X-Trans CMOS has a new type of sensor filter array developed by Fujifilm to improve image quality. The release of Adobe® Photoshop® Lightroom® 4.4 and Adobe Camera Raw 7.4 today offers significant improvements in the processing of X-Trans raw files for the X100S, X20, X-Pro1 and X-E1, resulting in better Moire reduction and enhanced performance in color reproduction.

"We worked closely with Fujifilm to increase the quality of image processing of X-Trans and EXR-Sensor based raw captures," said Tom Hogarty, group product manager, Adobe. "Lightroom 4.4 and Adobe Camera Raw 7.4 demonstrate the results of this cooperation and provide remarkable improvements in the raw file rendering."

Lightroom is the essential digital photography workflow solution, helping amateur and professional photographers quickly import, manage, enhance and showcase all their images within one application. The Photoshop Camera Raw plug-in provides fast and easy access to raw image formats produced by many leading digital cameras.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar

All product and company names herein may be trademarks of their registered owners.
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CONTACT:
Corporate Public Relations Division
Fujifilm_pr@fujifilm.co.jp
TEL: +81-3-6271-2000