FUJIFILM FINEPIX XP200 COMBINES EXTREME DURABILITY WITH EASY WIRELESS IMAGE TRANSFER FOR OUTDOOR ADVENTURERS

XP200 sets a new standard for rugged cameras that deliver sharp images in any environment

Valhalla, N.Y., March 22, 2013 – FUJIFILM North America Corporation announces the latest addition to the popular rugged XP Series, the FinePix XP200. The new XP200 uses an improved 16MP CMOS sensor for enhanced image quality, a reinforced 5x FUJINON lens, and is Waterproof to 50ft (15M), Shockproof to 6.6ft, Freezeproof to 14°F (-10°C) and Dustproof1. The XP200 also has a newly redesigned battery door lock with double seals for enhanced protection so that users are certain to get their most adventurous shots, all with an attractive camera body that is easy to use for the whole family.

“The new XP200 is the ultimate outdoor camera for every extreme athlete and outdoor enthusiast who wants to capture their adventures and share them quickly and easily online,” said David Troy, Director of Marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “By creating a camera that handles serious depths, ice, sand and drops, the XP200 is designed to inspire confidence and deliver clear, sharp images and full HD video wherever you go.”

Superior image quality
The FinePix XP200 uses an improved 16MP CMOS sensor with CMOS Shift Image Stabilization to capture images that are sharp and clear, even in challenging low-light conditions. It also incorporates an internal 5x optical FUJINON zoom lens (28-140mm*2) that allows users to get close to the action, even under water. And with its Intelligent Digital Zoom, the XP200 can double its zoom range to 10x while still offering optimum image quality.

Enhanced Wireless Image Transfer Function
The XP200’s new wireless feature lets you transfer photos and movies3 from the camera to smartphones, tablets and computers and then upload high-quality images to social networking sites like Facebook and Twitter in seconds.

To connect the XP200 to a smartphone or tablet, users can download the free dedicated “FUJIFILM Camera Application” to their iPhone™ / iPad™ or Android™ smartphone or tablet device to transfer up to 30 pictures at a time from the XP200. The app also lets you download movies3, expanding the range of options available for enjoying pictures taken with the camera.

With its Wi-Fi capability, the XP200 also allows users to easily back up photos on their home computer. Users simply install the free “FUJIFILM PC AutoSave” software onto their computer and select which folder they want the photos to back up to, and then by linking a Wi-Fi Router and the XP200, the camera will automatically backup photos to their home computer.

Pictures stored on the XP200 can be viewed and selected for download on large smartphone or tablet screens for a smooth viewing experience. No wireless LAN access point or complicated ID or password entry is required, and once pictures have been downloaded to the smartphone, it is simple to upload them to social networking sites.

High Speed for Real Life
The FinePix XP200 has all the speed users need to capture their fast action including two high speed shooting modes, 10fps4 continuous shooting mode at full resolution (max 9 frames) and an ultra-high speed continuous shooting at up to 60fps4 (max 70 frames in 16:9, S size only). The XP200 even has a dedicated “Burst Mode Button” placed on the top of the camera that lets users utilize this mode instantly without having to fumble through menu options to activate…a camera specifically designed for action.

Full HD Movies Made Easy
The FinePix XP200 allows users to shoot amazing action-packed HD videos delivering full HD 1080i (60fps) movie capture as well as a high speed movie recording at up to 240fps for incredible slow motion playback. The XP200 also features advanced in-camera movie editing including, “movie editing” and “movie join” to seamlessly pull together multiple video clips into a single movie.

Bright Screen, Easy Viewing
The XP200 has bright and vibrant 3.0” 920K-dot LCD monitor which has an anti-reflective coating that makes viewing images and data on the camera easy and crystal clear, even in bright sunlight. The screen features an automatic brightness adjustment feature which can be optimized to monitor brightness to account for ambient lighting, which saves battery power without sacrificing clarity.

Advanced Filters
The XP200 features an Advanced Filter option that lets users enjoy a variety of photographic expressions. The XP200 artistic effects include:
Pop Color – great for boosting contrast and saturation
Toy Camera – adds vignetting for a 70’s retro look
Miniature – blurred top and bottom sections for a tilt-and-shift effect
Partial Color – selects one color and takes the rest of the shot in black and white
(choose from red, purple, yellow, green, blue and orange)
Soft Focus – create a soft focus effect evenly throughout the whole image
High Key – increases overall brightness and reduces contrast
Cross Screen – adds starbursts around bright objects

FinePix XP200 key features:
• Waterproof to 50ft/15m1
• Shockproof to 6.6ft/2m1
• Dustproof1
• Freezeproof to 14°F/-10ºC1
• 1/2.3” 16MP CMOS sensor
• 5x optical zoom (10x total using Intelligent Digital zoom)
• CMOS-shift image stabilization
• 3.0” LCD screen with anti-reflective coating
• Wireless Image Transfer to smartphones and tablets
• Full HD movie recording and a dedicated “Movie Recording Button”
• 10fps4 continuous shooting mode at full resolution (max 9 frames) with dedicated “Burst Mode Button”
• High speed multi-frame processing – record two shots or more at different exposures and then combine them to achieve High Dynamic Range (HDR) shots with natural contrast that preserves details in the highlights and shadows.
• Motion Panorama 360 – create a 360º panoramic shot by selecting the mode, pressing the shutter button and spinning around in a circle.
• Individual Shutter 3D – create fun images with a 3D effect by combining two shots taken from slightly different angles.

1 Dust proof: IP6X (Ingress Protection Rating)
Water proof: IPX8 (up to 15m, within 120min.) (Ingress Protection Rating)
Anti-shock: Method; MIL-STD-810F-516.5 Fujifilm standard 2.0m
2 35mm format equivalent
3 FUJIFILM Camera Application for iOS can save movie files up to 1280 x 720
4 FUJIFILM research based on CIPA standards

Pricing and Availability

The FinePix XP200 will be available in May 2013 at the price of $299.95, and will be available in black, yellow, blue and red.

For complete specs, please go to: https://www.fujifilmusa.com/products/digital_cameras/showcase/index.html


About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit
www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.
* At an exchange rate of 79 yen to the dollar

All product and company names herein may be trademarks of their registered owners.

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Contact:
Matthew Schmidt
Fujifilm
(914) 789-8529
mschmidt@fujifilm.com