BOSTON-AREA RENTAL HOUSE RECEIVES FIRST FUJINON PL 85-300 CABRIO PL MOUNT ZOOM IN NEW ENGLAND

Talamas expects strong demand for PL 85-300 and PL 19-90 Cabrio lenses for large sensor digital cameras

Wayne, N.J., March 19, 2013 – FUJIFILM North America Corporation, Optical Devices Division is announcing that Talamas Sales and Rentals, a broadcast equipment rental house in Boston, recently took delivery of the new FUJINON PL 85-300 (ZK3.5x85), making it the first in the region to receive the HDTV PL mount zoom lens. Talamas, which placed its order for the FUJINON Premier PL 85-300 lens when it was announced in November 2012, already owns and rents out its predecessor, the FUJINON PL 19-90 Cabrio (ZK4.7x19) PL Mount zoom lens.

“The new PL 85-300 is a perfect complement to our PL 19-90,” said Dave Talamas, president of Talamas. “The design of both Cabrio lenses provides exactly what the market needs. These fast, lightweight lenses offer ideal focal ranges and a built-in handgrip zoom control at a sweet spot price point that makes them ideal for many applications.”

Talamas received its new FUJINON PL 85-300 Cabrio lens in mid-February. The FUJINON PL 19-90 Cabrio lens, received last year, has already been rented to several productions requiring the look of the large sensor shallow depth of field with the ease of use. The Fujinon Cabrio PL mount lenses are a welcome addition to Talamas' digital cinematography lens inventory.

“Demand and feedback for the PL 19-90 have been very strong, but our customers were asking us for something a little bit longer. We felt that beauty shots, nature cinematography, sports documentaries, and other applications would benefit from this new lens’ longer focal length,” said Anthony Bottaro, Talamas’ chief engineer. “With the growing popularity of digital video cameras with Super 35mm image sensors and PL mounts, we’re confident that demand will be strong for both of these ‘crossover’ lenses.”

Bottaro considers them crossover lenses because they combine the look, resolution, and other picture attributes associated with large sensor PL mount zoom lenses, but with the compact, lightweight “run and gun” functionality ENG/EFP shooters expect. Talamas’ PL mount camera inventory currently includes: the Canon EOS C300 PL, Sony PMW-F3, Sony PMW-F5, Sony PMW-F55, RED Epic, and ARRI Alexa cameras.

“Having the digital servo handgrip right on the lens for zoom control—in combination with today’s small, lightweight digital cameras--makes this lens particularly appealing to ENG shooters who like to be agile and follow the action,” said Daniel Ardizzoni, senior video technician in the rental department at Talamas.

While those shooting ENG-style are right at home with the servo unit attached to the lens, both Cabrio lens models are designed to allow cinematographers to detach the handgrip and shoot instead with industry-standard cine motors and matte boxes, as well as FUJINON wired or wireless controllers. The digital servo on Cabrio lenses has 16-bit encoding to ensure that lens
data output is extremely accurate.

The FUJINON Premier PL 19-90 Cabrio lens offers a 19-90mm focal range at T2.9 and weight of only 2.7kg with servo, while the FUJINON PL 85-300 offers a focal length of 85-220mm at T2.9 and 300mm at T4.0. The weight of the PL 85-300 is 3.0kg with servo and 2.5kg without. Both models offer flange focal distance adjustment, 200-degree focus rotation, a short MOD, a macro function for close-ups of objects and the images captured cover a 31.5mm diagonal sensor size.

According to Thom Calabro, director, Marketing and Product Development, FUJIFILM North America Corporation, Optical Devices Division, “We value our long association with Talamas and we look forward to continuing to support their needs as their equipment rental business grows and expands.”

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography,broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar.

Talamas Sales and Rentals has been serving the broadcast and production industries for over 30 years. Over that time the Newton, MA-based, company has earned a reputation for technical know-how and unparalleled customer service. Founded in 1979 by Dave Talamas, the company has responded to innovations in audio and video technology by bringing state-of-the-art gear to professionals in the Boston area and across the United States. For more information, visit www.talamas.com.

For more information, please contact:

Robin Hoffman
Pipeline Communications  
917.763.8069
robinhoffman@pipecomm.com




All product and company names herein may be trademarks of their registered owners.

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FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site: www.FUJINON.com