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FUJIFILM TO SHOWCASE INKJET REVOLUTION DURING PODi APPFORUM 2013

VALHALLA, N.Y., January 22, 2013 – The printing industry is changing radically. Runs are getting shorter and turnaround times are increasingly tighter, while demand for quality is unwavering. Print jobs in this growing segment of the market cannot be run cost-effectively with conventional offset printing, and the size and quality demands often prohibited digital printing from being a viable option. The advancements in inkjet technology – as well as the introduction of Fujifilm’s J Press 720 half-size inkjet press – have revolutionized this traditional way of thinking and now offer printers new opportunities.

FUJIFILM North America Corporation, Graphic Systems Division, will bring the inkjet revolution to attendees during PODi AppForum 2013, the international digital printing conference, taking place January 28-30 at Planet Hollywood Las Vegas.

“Printers are doing business differently than they have in the past,” explains Peter Vanderlaan, FUJIFILM North America Corporation, Graphic Systems Division, Marketing Director, Commercial Graphics. “They are more in tune with their customers and where their customers are headed and they make their business decisions on those future plans. That future is inkjet.”

As a silver sponsor of the annual conference, Fujifilm will have its customer Folder Express participate in a session entitled “The Future of Inkjet” on January 30th at 10 a.m. Folder Express specializes in producing pocket folders for a variety of industries and markets.

“We were faced with many of the same challenges that other commercial printers are facing – customers need shorter runs, better quality and faster turnaround – and it became obvious to us that inkjet was the answer,” said Doug Boysen, President of Folder Express. “Fujifilm’s J Press 720 offered us the format size we needed and the quality our customers demanded. Furthermore, it enabled us to compete more effectively for short-run jobs and eliminate much of the waste associated with traditional offset printing.”

During the session, Boysen will share with attendees the details of the decision-making process that led to the installation of the Fujifilm J Press 720 inkjet press and the adoption and assimilation of this new technology. Boysen and his fellow panelists will also discuss the current state of inkjet technology, especially with regard to image quality, speed, reliability, sheet size, substrates and price per image, helping attendees better understand the advantages and opportunities that inkjet technology offers.

“We're pleased to be able to sponsor and participate in this year's PODi AppForum. Our industry continues to change rapidly – both in terms of the technologies being used and in how printers are actually doing business – and events like this one offer all of us the latest information on best practices for today as well as incredible insight on what the future may hold,” adds Vanderlaan.

For more information about Fujifilm’s Inkjet Revolutions, please visit www.watchfujifilm.com and for more information about Fujifilm products, please visit www.fujifilmgraphics.com.  For more information on Folder Express, please visit: http://www.folderexpress.com/.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar.

For more information, please contact: 

Diane Rainey
Fujifilm  
914.789.8657
drainey@fujifilm.com




All product and company names herein may be trademarks of their registered owners.

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