FUJIFILM ANNOUNCES NEW FLAGSHIP HS50EXR BRIDGE CAMERA THAT HAS THE WORLD’S FASTEST IN-CLASS AUTOFOCUS SPEED AND POWERFUL LONG ZOOM

New flagship HS50EXR delivers the world’s fastest autofocus speed in its class, and gives consumers a compelling alternative to expensive DSLR kits with its long zoom, powerful features and compact design

Valhalla, N.Y., January 7, 2013 – FUJIFILM North America Corporation announces the new flagship FinePix HS50EXR that features a manual zoom lens for high precision zooming over a huge 42x focal length range (24-1000mm*2) and a new ½” EXR CMOS II sensor with phase detection that achieves the world’s fastest autofocus speed in its class of just 0.05 seconds*1.

“The new HS50EXR bridge camera gives consumers a truly amazing autofocus speed of just 0.05 seconds and a wide range of shooting features in an all-in-one design that is more economical and easier to use than expensive and heavy DSLR kits,” said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “With the HS50EXR, users can capture everything from beautiful wide angle landscape shots to sharp telephoto pictures with its powerful 42x zoom and Optical image Stabilization – no shot will be too far away again.”

New EXR CMOS II Sensor with Phase Detection for High Performance
The HS50EXR boasts the latest FUJIFILM EXR 16MP ½” EXR CMOS II sensor, as well as the EXR Processor II, which has faster processing speeds compared to the previous generation EXR processor.

The HS50EXR now includes built-in phase detection to achieve an incredibly fast autofocus speed of just 0.05 seconds in fastest conditions, along with a new Intelligent Hybrid Autofocus system that automatically selects between phase detection autofocus or contrast autofocus in low light to ensure the optimal focus system is used for sharp, vibrant images.

The new EXR CMOS II sensor and EXR Processor II make the HS50EXR a truly powerful camera when it comes to capturing moving objects. In addition to the 0.05 seconds autofocus speed*1, it also achieves a start-up time of 0.5 seconds*3, and interval time between shots of just 0.5*4 seconds. And by using the Continuous Shooting mode, the HS50EXR can shoot in burst mode of 11fps at the full 16MP resolution (up to 5 frames)*4 and seamless 5.5fps shooting at 8MP resolution. Combined, these technologies mean that you will never miss that crucial shot, no matter how fast your subject is moving.

The HS50EXR also uses a new Focus Peaking feature in manual focus mode to help photographers by highlighting high contrast areas of a subject and provides a guide for focusing in situations where it is difficult to tell whether the subject is correctly focused.

Manual 42x Optical Zoom Lens (24-1000mm*2)
The newly developed 42x FUJINON zoom lens in the HS50EXR offers the precision of a manual zoom and stunning optical performance for beautiful high resolution images. The HS50EXR can shoot Super Macro photography as close as 0.39” all the way through 24mm wide-angle up to 1000mm telephoto*2, a range that of focal lengths that would require several different lenses on a DSLR camera.

To ensure premium image quality, the HS50EXR lens uses aspherical, ED and cemented elements and achieves blur reduction with Optical Image Stabilization, over the entire aperture range of F2.8 to F5.6. The lens features 17 elements in total, 15 of which have FUJINON’s Super EBC coating on both sides to reduce ghosting and flare in challenging low light situations.

3.0” Variable Angle LCD Screen
The HS50EXR features a 920k dot, highly detailed electronic viewfinder (EVF) that is perfect for helping users frame a subject, even in bright sunlight. And for challenging low or high shots, the HS50EXR has a useful 3.0” variable-angle 920k dot LCD screen that folds out and flips around for easy viewing and shooting.

Full HD Movie 1080p/60fps with continuous phase detection AF and stereo sound
The HS50EXR with built in stereo microphone is now the ideal camera for the budding cinematographer. Thanks to the EXR CMOS II sensor, the HS50EXR is capable of full HD movie recording (1080p) at up to 60 frames per second. Connect an external microphone to the dedicated input and you can get amazing sound to rival the image quality. If you want to be more creative you can record lower resolution movies at up to 480 frames per second*5 – and capture some amazing slow motion action. The Phase Detection pixel technology and scene recognition modes also work while recording movies to ensure that your video stays sharply focused on the subject.

Artistic shooting effects
The HS50EXR features several Film Simulation Modes. Users can choose from ten different modes which simulate the effects of traditional Fujifilm films, including color reversal film effects (Velvia / PROVIA / ASTIA), as well as create Multiple Exposures by combining two separate subjects into one photo.

The HS50EXR also features Advanced Filter functions including:

  • Pop Color – emphasizes contrast and color saturation
  • Toy Camera – create shaded borders as if you were taking a photo on a toy camera
  • Miniature – adds top and bottom blur for a diorama or miniature effect
  • Dynamic Tone – create a fantasy effect by dynamically-modulated tonal reproduction
  • Partial Color – retain one selected original color and change the rest of the photo to black and white
  • High Key – enhance brightness and reduce contrast to lighten tonal reproduction
  • Low Key – create uniformly dark tones with few areas of emphasized highlights
  • Soft Focus – blur the focus of the image edges to create a softer effect

Within the FinePix HS-Series, Fujifilm is also introducing the new FinePix HS35EXR. The HS35EXR features a 16MP ½-inch EXR CMOS Sensor and 30X manual zoom to offer tremendous versatility at a great value.


FinePix HS50EXR Key features:

  • FUJINON 42x optical manual zoom (F/2.8-5.6 24-1000mm*2) with Optical Image Stabilization, and up to 84x with Intelligent Digital Zoom
  • 16MP ½” EXR-CMOS II sensor with Phase Detection AF and EXR Processor II
    • Intelligent Hybrid AF : 0.05 seconds; world’s fastest *1
    • Continuous shooting:11fps at full resolution (max 5 frames), 5.5fps at 8M
    • Start-up time of 0.5 seconds*3
    • Shooting interval of 0.5 seconds
    • 108 EXR Auto shooting patterns
  • Full HD movie 1080P/60fps with continuous phase detection AF and stereo sound
  •  3.0” Variable-Angle LCD screen (920K-dot)
  • High Resolution EVF (920K-dot) with eye sensor
  • “Q” button for direct control of settings
  • Super Macro to 0.39”
  • Manual exposure control (P/S/A/M modes)
  • Focus Peaking function on the LCD screen
  • RAW shooting (RAW, JPEG, RAW+JPEG image capture modes)
  • Advanced Filters
  • External microphone input (microphones sold separately)
  • Hotshoe attachment for the use of external flash
  • Lithium Ion battery with up to 500 shots per charge

FinePix HS35EXR Key features list:

  • FUJINON 30x optical manual zoom (F/2.8-5.6 24-720mm*2), and up to 60x with Intelligent Digital Zoom
  • 16MP ½” EXR CMOS sensor
  • Full HD movie 1080p/30fps with stereo sound
  • 3.0” Tilting LCD screen (460K-dot)
  • High Resolution EVF (920K-dot) with eye sensor
  • Super Macro to 0.39”
  • Manual exposure control (P/S/A/M modes)
  • RAW shooting (RAW, JPEG, RAW+JPEG image capture modes)
  • 6 Advanced Filters (TOY CAMERA / MINIATURE / POP COLOR / HIGH-KEY / DYNAMIC TONE / PARTIAL COLOR )
  • Hot shoe attachment for the use of external flash
  • Lithium Ion battery with up to 600 shots per charge

*1 Fujifilm research as of November 2012. Compared with other compact digital cameras based on CIPA standards and conducted in High Performance mode at the maximum wide-angle position with AF-area mode set to center position. Comparison models include the Canon EOSKissX6i, EOS5DMarkⅢ, SX40HS, SX260HS, Nikon D7000, P510, L810, Nikon1 Olympus OM-D, XZ-1 Panasonic GX1, LX5, TZ30, Sony NEX-7, NEX-6, α77, RX100 and HX30V.
*2  35mm format equivalent
*3   Fujifilm research based on CIPA standards in High Performance mode
*4 Fujifilm research based on CIPA standards
*5 High Speed Movie can be recorded at the following speeds and sizes:
480fps (320 x 112 pixels), 240fps (320 x 240 pixels), 120fps (640 x 480 pixels)

Pricing and Availability
The FinePix HS50EXR and HS35EXR will be available in March 2013 at the price of $549.95 and $399.95 respectively.

For complete specs, please go to: https://www.fujifilmusa.com/products/digital_cameras/showcase/index.html

For all Fujifilm CES 2013 press releases and downloadable hi-res images, go to: www.FujifilmUSA.com/CES2013

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar

All product and company names herein may be trademarks of their registered owners.

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Contacts:
Matthew Schmidt                                              Diane Rainey
Fujifilm                                                               Fujifilm
(914) 789-8529                                                (914) 789-8657
mschmidt@fujifilm.com                                     drainey@fujifilm.com

CES 2013 Booth #13027
Center Hall
www.fujifilmusa.com/press/ces