New SL1000 offers amazing 50x long zoom with Optical Image Stabilization, fast autofocus and response times for extraordinary flexibility and performance


Valhalla, N.Y., January 7, 2013 – FUJIFILM North America Corporation announces the amazing FinePix SL1000 bridge camera that features a 16MP 1/2.3-inch BSI-CMOS sensor, a powerful processor and a bright FUJINON 50x zoom lens that gives consumers a digital camera that can capture a wide photographic range that fits their lifestyle.

“The new FinePix SL1000 is ideal for those looking for the widest range and flexibility of a fixed lens camera” said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “With its new 50x lens (24-1200mm) and super macro ability, the SL1000 has you covered from less than 1” to extreme telephoto shots without ever having to move, or change out any lenses like an interchangeable lens system camera.”

Extreme Long Zoom with Powerful Optical Image Stabilization
The FinePix SL1000 uses a newly-developed 50x optical FUJINON zoom lens (24-1200mm*1) with a fast aperture of F2.9-5.6 and a powerful new Optical Image Stabilization that reduces the effect of blurring at longer zoom lengths. And what’s more, the zoom doesn’t stop at a 1200mm*1– with Intelligent Digital Zoom – the focal length is effectively doubled to 2400mm or an incredible 100x with absolutely stunning results.

The SL1000’s FUJINON lens has 17 elements in 12 groups, and the lens combines aspherical and ED elements for reduced aberration and superior image quality. FUJINON’s unique Super EBC coating technology is employed to reduce ghosting and flare for sharp results in challenging low light shooting situations, and is capable of super macro photography as close as 0.39” for maximum flexibility.

Fast Autofocus and High Speed Response Times
The FinePix SL1000 uses a 16MP BSI-CMOS sensor with the ability to shoot at sensitivities as high as ISO 12800*2, ensuring that users can capture high quality images even in low light conditions. The SL1000 also achieves autofocus speeds as fast as 0.2 seconds*3, a startup time of 0.9 seconds*3, and continuous shooting mode at 10fps at full resolution (max 9 frames)*3 for quick action and a better overall shooting experience.

Full HD movie 1080i/60fps with stereo sound
Using its 16MP BSI-CMOS sensor, the SL1000 is capable of 1080i full HD movie capture at 60 fps with stereo sound. Users can activate movie mode with the dedicated movie button on the back of the camera, and also take advantage of a number of advanced movie-editing features, including “movie trimming” to cut unwanted footage from movies, and “movie join” to join multiple separate clips into a single movie.

Bright, Easy to Use Tilting LCD Screen
The FinePix SL1000 has a highly detailed (920k-dot) electronic viewfinder (EVF) that is perfect for helping frame shots in bright sunshine, and with its eye sensor, the SL1000 is able to switch automatically between the EVF and the 3.0” tilting LCD (920k-dot) screen.

Second Zoom Control
In addition to the standard zoom toggle controls on the top of the camera, a second zoom lever is placed on the side of the lens barrel, allowing you to adjust your zoom range with your left hand while your right index finger rests on the shutter button, ready to take the shot. Choose from three zoom speeds or use “auto return zoom” for long zoom photography. The mode dial makes choosing a shooting mode easy - P, S, A, and M modes can be selected at the twist of a dial for sophisticated photographic techniques using manual exposure control.

Artistic shooting effects
The FinePix SL1000 uses advanced in-camera filters that bring creative photography to life. The SL1000 artistic effects include:

  • Pop Color - Emphasizes contrast and color saturation
  • Toy Camera - Create shaded borders as if you were taking a photo on a toy camera
  • Miniature*3 - Adds top and bottom blur for a diorama or miniature effect
  • Partial Color – Retain one selected original color and change the rest of the photo to black and white
  • High Key - Enhance brightness and reduce contrast to lighten tonal reproduction
  • Cross screen*5creates starbursts around bright objects
  • Soft Focus – creates a look that is evenly soft throughout the whole image

FinePix SL1000 Key features:

  • 50x optical zoom (F2.9-6.5,24-1200mm*1) with Optical Image Stabilization (Lens shift), Intelligent Digital Zoom effectively doubles the focal length to 100x (2400mm*1)
  • 16MP 1/2.3-inch BSI-CMOS sensor
    • Autofocus speed of 0.2seconds*3 in fastest conditions
    • Continuous shooting up to 10fps at full resolution (max 9 frames)
    • Start-up time of 0.9 seconds
  • Full HD movie 1080i/60fps with stereo sound and slow-motion capture at 480fps
  • Bright 3.0” Tilting LCD screen (920K-dot)
  • Electronic Viewfinder (920K-dot) with eye sensor
  • Super Macro to 0.39”
  • Manual exposure control (P/S/A/M modes)
  • RAW shooting (RAW, JPEG, RAW+JPEG)
  • Hotshoe attachment for the use of external flash
  • Function (Fn) button which can be assigned to frequently used features
  • Advanced Filters, Instant zoom and Zoom Bracketing
  • Dual Zoom Control
  • Lithium Ion battery with 350 shots per charge

*1 35mm format equivalent
*2 ISO6400 is effective in image size M or S. 12800 is effective in image size S.
*3 FUJIFILM research based on CIPA guidelines and conducted in “High Performance” mode.
*4 High Speed Movie can be recorded at the following speeds and sizes:
480fps (240 x 180 pixels), 240fps (320 x 240 pixels), 120fps (640 x 480 pixels)
*5 Only in Post Shooting View

Pricing and Availability
The FinePix SL1000 will be available March 2013 at the price of $399.95.

For complete specs, please go to: https://www.fujifilmusa.com/products/digital_cameras/showcase/index.html

For all Fujifilm CES 2013 press releases and downloadable hi-res images, go to: www.FujifilmUSA.com/CES2013

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar

All product and company names herein may be trademarks of their registered owners.


Matthew Schmidt                                          Diane Rainey
Fujifilm                                                           Fujifilm
(914) 789-8529                                            (914) 789-8657
mschmidt@fujifilm.com                                 drainey@fujifilm.com

CES 2013 Booth #13027
Center Hall