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Valhalla, N.Y., January 7, 2013 – FUJIFILM North America Corporation announces the latest addition to the popular rugged XP Series, the FinePix XP60. The new XP60 uses an improved 16MP CMOS sensor for enhanced image quality, a reinforced 5x FUJINON lens, and is Waterproof to 20ft (6M), Shockproof to 5ft (1.5M), Freezeproof to 14°F (-10°C) and Dustproof. The XP60 also has a newly redesigned battery door lock with double seals for enhanced protection so that users are certain to get their most adventurous shots, all with an attractive camera body that is easy to use for the whole family.

“The new XP60 is the perfect outdoor digital camera for users who want to take great images every place that they go, whether it’s the beach, the park or the slopes, the XP60 can stand up to water, ice, drops and dust and get those adventurous pictures,” said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “And it’s truly designed for action with dedicated buttons for Burst Shooting Mode and full HD movie recording, as well as a traditional shutter button.”

Superior image quality
The FinePix XP60 uses an improved 1/2.3-inch 16MP CMOS sensor with CMOS Shift Image Stabilization to capture images that are sharp and clear, even in challenging low-light conditions. It also incorporates an internal 5x optical FUJINON zoom lens (28-140mm²) that allows users to get close to the action, even under water. And with its Intelligent Digital Zoom, the XP60 can double its zoom range to 10x while still offering optimum image quality.

High Speed for Real Life
The FinePix XP60 has all the speed users need to capture their fast action including two high speed shooting modes, 10fps³ continuous shooting mode at full resolution (max 10 frames) and an ultra-high speed continuous shooting at up to 60fps*3 (max 70 frames in 16:9, S size only). The XP60 has a dedicated “Burst Mode Button” placed on the top of the camera that lets users switch to this mode instantly without having to fumble through menu options to activate, so you can capture even the fastest action.

Full HD Movies Made Easy
The FinePix XP60 allows users to shoot amazing action-packed HD videos delivering full HD 1080i (60fps) movie capture as well as a high speed movie recording at up to 240fps. The XP60 also features advanced in-camera movie editing including, “movie editing” and “movie join” to seamlessly pull together multiple video clips into a single movie.

Seeing is Believing
The XP60 has bright and vibrant 2.7” LCD monitor which has an anti-reflective coating that makes viewing images and data on the camera easy and crystal clear, even in bright sunlight. The screen features an automatic brightness adjustment feature which can be optimized to monitor brightness to account for ambient lighting, which saves battery power without sacrificing clarity.

Advanced Filters
The XP60 features a new Advanced Filter option that lets users enjoy a variety of photographic expressions. The XP60 artistic effects include:

• Pop Color – great for boosting contrast and saturation
• Toy Camera – adds vignetting for a 70’s retro look
• Miniature – blurred top and bottom sections for a tilt-and-shift effect
• Partial Color – selects one color and takes the rest of the shot in black and white (choose from red, purple, yellow, green, blue and orange)
• Soft Focus – create a soft focus effect
• High Key – increases overall brightness and reduces contrast
• Cross Screen – adds starbursts around bright objects

FinePix XP60 key features:

• Waterproof to 20ft/6m*1
• Shockproof to 5ft/1.5m*1
• Dustproof*1
• Freezeproof to 14°F/-10ºC
• 1/2.3-inch 16MP CMOS sensor
• 5x optical zoom (10x total using Intelligent Digital zoom)
• CMOS-shift image stabilization
• 2.7-inch LCD screen with anti-reflective coating
• Full HD movie recording and a dedicated “Movie Recording Button”
• 10fps*3 continuous shooting mode at full resolution (max 10 frames) with dedicated “Burst Mode Button”
• High speed multi-frame processing – record two shots or more at different exposures and then combine them to achieve High Dynamic Range (HDR) shots with natural contrast that preserves details in the highlights and shadows.
• Motion Panorama 360 – create a 360º panoramic shot by selecting the mode, pressing the shutter button and spinning around in a circle.
• Individual Shutter 3D – create fun images with a 3D effect by combining two shots taken from slightly different angles.

*1 Dust proof: IP6X
Water proof: IPX8 (up to 6.0m, within 120min.)
Anti-shock: Method;MIL-STD-810F-516.5 Fuji's standard;1.5m
*2 35mm format equivalent
*3 FUJIFILM research based on CIPA standards

Pricing and Availability
The FinePix XP60 will be available in March 2013 at the price of $199.95, and will be available in yellow, blue, red and green.

For complete specs, please go to: https://www.fujifilmusa.com/products/digital_cameras/showcase/index.html

For all Fujifilm CES 2013 press releases and downloadable hi-res images, go to: www.FujifilmUSA.com/CES2013.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar

All product and company names herein may be trademarks of their registered owners.

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Contacts:
Matthew Schmidt                            Diane Rainey
Fujifilm                                             Fujifilm
(914) 789-8529                              (914) 789-8657
mschmidt@fujifilm.com                   drainey@fujifilm.com

CES 2013 Booth #13027
Center Hall
www.fujifilmusa.com/press/ces