FUJIFILM DEBUTS SLIM AND STYLISH FINEPIX T550 LONG ZOOM DIGITAL CAMERA

Pocket Friendly Ultra-Compact Features 12x Zoom, Optical Image Stabilization, and New Advanced Filter Function

Valhalla, N.Y., January 7, 2013 – FUJIFILM North America Corporation today announced the introduction of the FinePix T550. This slim and stylish camera has a FUJINON 12x long zoom lens (24-288mm*1), and is thin enough to fit in your jeans or purse to take wherever you travel, or to just capture your everyday family life. It has the perfect combination of advanced features and ease of use, offering Optical Image Stabilization to help reduce camera shake and blurry images, and an Advanced Filter function for added creative expression. Additionally, its 16MP CCD sensor ensures that the highest image quality is captured every time and can be easily viewed on its bright 3” LCD screen.

“The FinePix T550 offers consumers a great combination of advanced features such as fast startup and auto focus speeds, and increased long zoom power to capture a wide range of photos, all in a stylish and affordable compact digital camera that fits in your pocket,” said David Troy, director of marketing, Digital Cameras, FUJIFILM North America Corporation, Electronic Imaging Division. “Everyday photographers will enjoy these cameras for their ease of use and outstanding features like Optical Image Stabilization, HD movie capture, and the Advanced Filter.”

Slim Camera with 12x FUJINON Lens and Optical Image Stabilization
Despite being ultra-compact (18.6mm*2), the T550 camera offers impressively wide subject coverage with its 12x FUJINON optical zoom lens, from 24mm*1 (wide) to 288mm*1 (telephoto), resulting in an expanded range of shooting situations. Fujifilm‘s proprietary high resolution technology ensures stunning, clear results at 24x Intelligent Digital Zoom. To help with reducing camera shake and blurring images – especially at maximum zoom lengths – the T550 camera employ Optical Image Stabilization to capture as crisp a photo as possible. This means, the camera can be used without the need of a tripod or other support. With OIS, you can capture sharp, colorful scenes even in low-light situations.

HD Capture with Fast Start Up
With a 16MP CCD sensor, the T550 camera can produce high-quality, low-noise images, even at sensitivities of up to ISO 3200*3. Stunning movies can be recorded at 720p, and still images with aspect ratios of 16:9 can also be achieved simultaneously. Movie recording can be started in an instant, thanks to the dedicated “Movie Recording Button,” and for the creative type of user, the camera also includes a number of advanced movie-editing features. In addition, the T550’s autofocus times are 20% faster than the previous model, the FinePix T400’s, so your camera is always ready when you are.

Easy on the Eyes
Viewing images on the T550 is a pleasure with the smooth, easy-to-read vector fonts and the new high-resolution 3.0”/460K-dot LCD screen. Additionally, an Instant Zoom feature, which shows your composition area as well as the area outside your frame, and large buttons in a simple layout, help users concentrate on composing, without ever losing sight of the big picture. Another exciting change in this year’s T-Series is that the battery now does not have to be removed for charging, as it can be connected via a USB cable to the power source.

Advanced Filter
The T550 also features a new Advanced Filter option that lets users enjoy a variety of photographic expressions. Choose from 6 creative patterns, including:

    Pop Color – great for boosting contrast and saturation
    Toy Camera – adds vignetting for a 70’s retro look
    Miniature – blurred top and bottom sections for a tilt-and-shift effect
    Partial Color – selects one color and takes the rest of the shot in black and white. (choose from red, purple, yellow, green, blue and orange)
    Soft Focus – create a soft focus effect
    Cross Screen – adds starbursts around bright objects

FinePix T550 key features:

    • 12x FUJINON optical zoom (24mm*-288mm*) with Optical Image Stabilization
    • 16MP CCD senso
    • 24mm* wide-angle
    • 3.0” LCD screen Advanced Filter • Individual shutter 3D
    • Motion Panorama
    • Easy to use GUI with large buttons
    • 720p HD movie recording with dedicated “Movie Recording Button”
    • Advanced video editing features
    • Super slim and pocket-friendly (just 18.6mm*2)
    • Battery charging via USB cable

*1 35mm format equivalent
*2 At its thinnest point
*3 ISO 3200 is effective in S mode

The FinePix T550 will be available March 2013 at the price of $159.95 and will be available in black, white and red.

For complete specs, please go to: https://www.fujifilmusa.com/products/digital_cameras/showcase/index.html

For all Fujifilm CES 2013 press releases and downloadable hi-res images, go to: www.FujifilmUSA.com/CES2013.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar

All product and company names herein may be trademarks of their registered owners.

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CONTACTS:

Matthew Schmidt                       Diane Rainey
Fujifilm                                         Fujifilm
(914) 789-8529                          (914) 789-8657
mschmidt@fujifilm.com          drainey@fujifilm.com

CES 2013 Booth #13027
Center Hall
www.fujifilmusa.com/press/ces