FUJIFILM TO INCREASE PRICES FOR PHOTOGRAPHIC PAPER

Valhalla, N.Y., December 18, 2012 – FUJIFILM North America Corporation today announced that it will implement price increases for its silver halide photographic materials and photo chemicals in the U.S. beginning March 1, 2013, due to declines in volume, rising costs in raw materials and logistics. Prices will increase by up to 10% depending on individual products.

This decision follows the recent announcement from FUJIFILM Corporation that it will implement a world-wide price increase of its photographic papers beginning in February 2013.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.
 

* At an exchange rate of 79 yen to the dollar

For more information, please contact:

Matthew Schmidt
Fujifilm
914-789-8529
mschmidt@fujifilm.com
 
Diane Rainey
Fujifilm   
914-789-8657
drainey@fujifilm.com

All product and company names herein may be trademarks of their registered owners.

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