FUJIFILM OPTICAL DEVICES TO PARTICIPATE IN PANEL AND SHOW NEW FIELD PRODUCTION LENS AT SVG LEAGUE TECHNOLOGY SUMMIT

Wayne, N.J., December 6, 2012 – FUJIFILM North America Corporation, Optical Devices Division announces its participation at next week’s Sports Video Group’s League Technology Summit, which takes places at the New York Hilton, December 10-11. The summit aims to bring the sports industry together to share best practices and new technologies in sports production.

Thom Calabro, Fujifilm Optical Devices’ Director of Marketing and Product Development, will be a panelist on the Camera and Lens Technology Update, and FUJINON’s new XA99x8.4 ultra-wide field production lens will be on display in the exhibition hall.

The SVG Summit’s workshops include discussions in the areas of mobile engineering and innovation in sports technology. Thom Calabro will be a panelist in a workshop focusing on camera and lens technology within the event’s mobile engineering track. The panel will discuss what’s in store in 2013 for cameras and lenses and what issues manufacturers and their customers face. The panel takes place at 3:00pm on December 10th.

In the summit’s exhibition hall, FUJIFILM Optical Devices will show its XA99x8.4 box style HD lens. Offering a zoom range of 99x, a focal length of 8.4 to 832mm, and MOD of 2.9m, the lens features an anti-fogging design to minimize lens fogging, and a patented image stabilization technology for rock-steady performance. Ideal for producing live sporting events, the XA99xUltraWide telephoto zoom lens includes FUJINON’s DIGI POWER digital controls, Quick Zoom, two-shot presets, a 2X extender, and comes standard with high-resolution 16-bit encoders. Other features of the lens include FUJINON’s exclusive High Transmittance Electron Beam Coating (HT-EBC) resulting in richer colors and greatly improved blue response and transmittance. HT-EBC, coupled with FUJINON’s exclusive Aspheric Technology, reduces ghost, flare, chromatic aberrations, and increases light transmission at all focal lengths.

Fujifilm Optical Devices joins over 60 other companies in showcasing at the SVG Summit’s exhibition hall. Keynote speakers of the summit are George Bodenheimer, Executive Chair, ESPN; Ed Goren, former Vice Chairman of Fox Sports Media Group; and Frank Golding, YouTube, Head of Sport for North America. A full rundown of the event can be found here:
http://sportsvideo.org/main/lts2012/

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar.

For more information, please contact:

Robin Hoffman
Pipeline Communications  
973.746.6970
robinhoffman@pipecomm.com




All product and company names herein may be trademarks of their registered owners.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site: www.FUJINON.com

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