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Valhalla, N.Y., September 17, 2012 – FUJIFILM North America Corporation today announced that it will launch an all-new INSTAX™ Mini 8 instant film camera as an addition to the popular INSTAX™ line beginning in early 2013. In addition to offering the user-friendly control functions, fun style, and fantastic image quality of existing INSTAX™ Mini models, the new fun and compact INSTAX™ Mini 8 line-up will feature up to five different and exciting colors: pink, blue, yellow, white and black!

The new INSTAX™ Mini 8 preserves the ease of use and attractive design features of the existing INSTAX™ series while offering new features and enhancements. The new INSTAX™ Mini 8 is slightly slimmer and also boasts an improved viewfinder for enhanced subject viewing. Using automatic exposure measurement the camera recommends aperture settings. There is also a new high-key mode that enables users to take brighter photos – perfect for portraits.

The instant credit card sized photo prints that the INSTAX™ Mini 8 produces can be passed around, viewed and shared right away anywhere, anytime. There are many ways and occasions to have fun with the INSTAX™ Mini 8, such as at weddings, parties, the high school prom as well as everyday scenes and self-portraits. Capture all of the fun and then share prints immediately with family and friends long before the party ends! You can also use the photo prints for creative and decorating projects around the house and with friends.

Availability
The new FUJIFILM INSTAX™ Mini 8 will be available in early 2013, in an exciting selection of colors. More details on the launch of INSTAX™ Mini 8 cameras in the U.S. will follow.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar.

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All product and company names herein may be trademarks of their registered owners.

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