VALHALLA, N.Y., September 10, 2012 – FUJIFILM North America Corporation, Graphic Systems Division today announced that its new Fujifilm Waterbase FLEXO Inks for Paper and Film Substrates will be exhibited for the first time ever at booth #5621 at Labelexpo Americas 2012 taking place September 11-13 at Donald E. Stephens Convention Center in Chicago. This revolutionary new solution for flexographic printing will provide printers with consistent high quality results while reducing labor and variability factors inherent with current waterbase flexo inks.

Manufactured at Fujifilm’s Graphic Systems Division facility in Kansas City, Mo., the new inks feature many benefits critical for printers, including:

• Pour-and-print – Since there is no need for additives prior to printing, labor and time is reduced and results are more consistent.
• Minimal “on press” adjustments – In comparison to predecessor inks, there is a reduced need for monitoring during printing so results are consistent from start to finish, job to job.
• Low viscosity – Inks are easier to use and ink transfer is improved, delivering brighter, cleaner results.
• Strong color density – Ink mileage is increased and output is improved.
• Fujifilm world-class quality – Performance and color consistency are industry leading top-notch batch to batch.

“The development of the latest technology inks will take the industry the next step forward in performance and value of waterbase flexo printing,” said Jon Fultz, business development manager – packaging, FUJIFILM North America Corp., Graphic Systems Division. “We are very pleased to now be able to offer a full range of both waterbase and UV flexo inks and provide customers with the same quality and reliability of Fujifilm UV flexo inks.”

Fujifilm’s new Waterbase FLEXO Inks for Paper and Film Substrates will be available to U.S. customers in October 2012. Fujifilm’s Graphic Systems Division offers a comprehensive portfolio of flexographic printing solutions including Fujifilm’s FLENEX DLE (Direct Laser Engraving) System for the production of flexo printing plates, Fujifilm UV flexo inks, and software and sundry items.

To learn more about Fujifilm’s flexo printing equipment and inks, go to www.fujifilmgraphics.com.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar.

For more information, please contact:

Diane Rainey

All product and company names herein may be trademarks of their registered owners.