FUJIFILM X-PRO1 WINS EISA “EUROPEAN PROFESSIONAL COMPACT SYSTEM CAMERA OF THE YEAR 2012-2013"

FUJIFILM Corporation (President: Shigehiro Nakajima) is delighted to announce the X-Pro1 has been crowned “European Professional Compact System Camera 2012-2013” by judges at the esteemed European Imaging and Sound Association (EISA) awards.

EISA judges were particularly impressed with the X-Pro1’s outstanding image quality. Commenting on  the award, the EISA jury said; “It is a combination of exceptional lens quality, great build and a revolutionary new sensor design that makes the Fujifilm X-Pro1 such a successful camera. The X-Trans sensor, with its more film-like color filter layout over the pixels, really makes the most of the resolution delivered by the camera’s Fujinon optics to produce images with far more detail than most 16-million-pixel models can manage. The hybrid viewfinder offers the photographer the best of both digital and traditional optical worlds, and the straightforward layout of controls on the body makes the X-Pro1 simple and pleasurable to use, even if the AF system is not the fastest on the market. Although it isn’t the smallest compact system camera on the market, its size is more than compensated for by the quality of the images it produces and the enjoyment it brings to the user.”

Aimed at advanced photographers looking for an edge on their existing camera, the X-Pro1 is a new compact system packed with exciting features, lenses and accessories. Housed in a robust metal shell, the X-Pro1 contains a 16 megapixel APS-C X-Trans CMOS sensor, a Hybrid Multi-viewfinder, an original X-Mount for FUJINON XF lenses and an EXR Processor Pro, all unique to Fujifilm. With additional features such as Multi-exposure mode, Aperture and Shutter Priority, Enhanced Film Simulation mode and a TTL Hotshoe with a Sync Terminal, the X-Pro1 is already establishing itself as the professional choice for photographers.

EISA is the unique association of 50 special interest magazines from 19 European countries. In June each year, the editors-in-chief from all EISA member magazines meet to decide which of the products analysed in their publications during the past year deserve a coveted EISA Award. The six categories under consideration are: Audio, Video, Home Theatre, Photography, In-Car Electronics Electronics and Mobile Devices.


About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 17 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar.

For more information, please contact:

Matthew Schmidt
Fujifilm   
914-789-8529
matthew_schmidt@fujifilm.com

All product and company names herein may be trademarks of their registered owners.

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