FUJIFILM ANNOUNCES EXECUTIVE CHANGES IN THE U.S.

Kaz Yamamura Named New President of FUJIFILM Holdings America Corporation; and Go Miyazaki Appointed President and Chief Operating Officer of FUJIFILM North America Corporation

Valhalla, N.Y., July 18, 2012 – FUJIFILM Holdings America Corporation has announced changes in executive leadership in the U.S., effective June 28, 2012. Kaz Yamamura has been named as the new President of FUJIFILM Holdings America Corporation; and Go Miyazaki has been promoted to President and COO of FUJIFILM North America Corporation.

In his new role, Mr. Yamamura will also serve as the new Chairman and Chief Executive Officer of FUJIFILM North America Corporation, overseeing management of eleven Fujifilm companies that operate in the United States. He is also a member of the Board of Directors and Corporate Vice President for FUJIFILM Corporation.

As President and COO of FUJIFILM North America Corporation, Mr. Miyazaki will be responsible for management of the company’s photo imaging, electronic imaging, graphic systems, optical devices and motion picture business, as well as operations for Fujifilm in Canada. Prior to this, Mr. Miyazaki was Division President, Imaging and Electronic Imaging Divisions for FUJIFILM North America Corporation.

“Fujifilm is a global brand and business leader known for its commitment to innovation and excellence, and I am honored to serve in this new role,” said Kaz Yamamura, president, FUJIFILM Holdings America Corporation and chairman and chief executive officer, FUJIFILM North America Corporation. “As Fujifilm continues to diversify its businesses in North America, we remain dedicated to our strong business relationships, and to delivering the highest quality goods and services to our consumers and customers.”

Prior to his newly announced position, Mr. Yamamura served for more than 36 years at Fujifilm, and most recently in several key management positions, including his work as Corporate Vice President and General Manager, Finance and Accounting Division, and General Manager, Business Strategy Department, Corporate Planning Division, for FUJIFILM Holdings Corporation in Japan. He also served as Chief Financial Officer for FUJIFILM Europe GmbH. He earned his Bachelor of Economics degree from Kobe University, Tokyo, Japan in 1976.

About Fujifilm
FUJIFILM Holdings America Corporation is the holding company for U.S.-based Fujifilm companies operating in 27 states and engaged in the research, development, manufacture, sale and service of Fujifilm products. The company serves a broad spectrum of industries in the U.S. including medical and life sciences, electronic, chemical, graphic arts, information systems, motion picture, broadcast, and photography. For more information, please visit www.fujifilmusa.com.

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 17 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar.

For more information, please contact:

Diane Rainey
Fujifilm  
914.789.8657
drainey@fujifilm.com




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