Valhalla, N.Y., July 11, 2012 – FUJIFILM North America Corporation today announced that it has launched a new photo product fulfillment API (Application Programming Interface) aimed at helping mobile developers monetize photos in their applications by generating incremental revenue streams for their platform and business. The new Fujifilm Smart Publishing API allows developers to enhance their photo-related applications by offering a wide range of high quality photo products produced by Fujifilm’s Printing Services Group. Products like photo prints, magnets, stickers, and coffee mugs can be easily added to mobile applications for purchase and delivery right to consumers’ homes.

To assist developers in setup and management of the API, Fujifilm is launching a web portal at http://www.fujifilmapi.com that will provide instructions on how to implement the API as well as web based tools for developers to easily configure products and pricing for their applications.

The Fujifilm Smart Publishing API has the following features:
• Built-in shopping cart that handles payments directly via the API
• Built-in product previews using customer images
• Over 40 high quality photo products, ready to be shipped directly to consumers
• Robust sales reporting tools

“As digital imaging use on mobile phones and tablets continues to rise, we are pleased to provide high quality Fujifilm products to meet the needs of this exciting market segment,” said Go Miyazaki, president and chief operating officer, FUJIFILM North America Corporation. “Offering photo products is a very tangible way for application developers to build deeper relationships with their users, and additionally a great opportunity for them to create a new source of revenue.”

Developers interested in signing up for the new Fujifilm API can go to http://www.fujifilmapi.com. The portal provides instructions for accessing the API and code samples to simplify the integration process.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 17 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar.

For more information, please contact:

Matthew Schmidt

Diane Rainey


All product and company names herein may be trademarks of their registered owners.