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FUJIFILM ANNOUNCES CHANGES OF EXECUTIVE MANAGEMENT

Tokyo, Japan, June 7, 2012 - FUJIFILM Holdings Corporation (President and CEO: Shigetaka Komori) today announced that it plans to appoint a new Chairman and a new President of FUJIFILM Holdings Corporation as well as its operating company, FUJIFILM Corporation. The appointments are to be formally decided at the Board of Directors’ meeting to be held on June 28, 2012 following the 116th Ordinary General Meeting of Shareholders.

Under the new management structure, the new Chairman will also assume the post of CEO, and will be responsible for final approval of all management tasks. The new President will also serve as COO, and will be responsible for operations under the overall management policy with a particular focus on: (1) strengthening sales and marketing capabilities, (2) increasing cost competitiveness, (3) improving R&D efficiency, and (4) enhancing value-added productivity and capabilities of administrative and other non-production staff.

At the beginning of the 21st century, Fujifilm Holdings faced its worst crisis since its foundation when global demand for color films -- core business products that have for many years underpinned Fujifilm's earnings -- entered a rapid downward spiral. The Fujifilm Group navigated through this challenging new wave of digitalization by making concerted efforts to undertake corporate structural reforms and thus succeeded in substantially transforming its business structure while enhancing growth.

The company has formulated the medium-term management plan VISION80, which outlines Fujifilm’s targets and strategies to be achieved by FY2013, the 80th anniversary of the company’s foundation. In line with this plan, Fujifilm Holdings aims to drive further growth in the global market in priority business fields such as healthcare, highly functional materials, document solutions, graphic arts, optical devices, and digital imaging. With the change to its management structure, Fujifilm Holdings will further accelerate its efforts toward growth.
 

1.  FUJIFILM Holdings Corporation

Name

New Position

Current Position

Shigetaka Komori

Chairman, Representative Director and CEO

President, Representative Director and CEO

Shigehiro Nakajima

President, Representative Director and COO

Representative Director, Executive Vice President

2.  FUJIFILM Corporation

Name

New Position

Current Position

Shigetaka Komori

Chairman, Representative Director and CEO

President, Representative Director and CEO

Shigehiro Nakajima

President, Representative Director and COO

Representative Director, Executive Vice President

Media Contact: Corporate Planning Division, Public Relations Group FUJIFILM Holdings Corporation TEL: +81-3-6271-2000 http://www.fujifilmholdings.com/en/