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FUJIFILM LAUNCHES PERMIVAULT CLOUD BASED STORAGE SERVICE AT 2012 NATIONAL ASSOCIATION OF BROADCASTERS SHOW

New Service Provides Secure, Cost-Effective, Accessible Online Data Storage to Meet Any Organization’s Active Archive Storage Needs

Las Vegas, Nevada, April 16, 2012 – FUJIFILM Recording Media U.S.A., Inc. announced today at the 2012 National Association of Broadcasters Show in Las Vegas, Nevada, the introduction of their Permivault™ cloud based storage service. Permivault provides both on-premise and off-site solutions for long-term active archiving and disaster recovery. Fujifilm created the Permivault service to help customers faced with the growing explosion of content and data. These customers demand a reliable, cost-effective storage solution that is secure, scalable, and always accessible online.

“Permivault is a robust solution built upon proven technologies,” said Peter Faulhaber, senior vice president, FUJIFILM Recording Media U.S.A., Inc. “It is an evolution of Fujifilm technologies that combines our expertise as the leading provider of professional broadcast video and data tape with our experience in the medical industry, securely storing sensitive patient data and complying with stringent regulatory requirements. Finally, with our certified, state-of the-art data center, we are well equipped to meet the online archiving needs of our customers in North America.”

Permivault cloud storage service provides a secure storage architecture powered by StrongBox® from Crossroads Systems, Inc. StrongBox is the first enterprise-level storage solution that leverages Linear Tape File System (LTFS) technology, featuring the unparalleled scalability and economy of tape with the speed and accessibility of disk. “Through the innovative combination of disk and tape within StrongBox, customers using Permivault gain uncompromising access to their content in an affordable, online active archive,” said Rob Sims, CEO, Crossroads Systems.

“Fujifilm understands that business customers of any size need a cost-effective, full service solution that can scale quickly now and in the future, with enterprise class features and support, including disaster recovery services, so they can be confident in the long-term preservation of their data,” said David Kleinman, operations manager for Permivault. “Our service gives users maximum flexibility by offering multiple connection and data security options for online access with the data protection features to meet enterprise specific needs.”

Permivault’s online archive provides the media and entertainment industries with a unique solution for storing and sharing their growing content and data archives. “The archiving and preservation of high resolution content, as well as digital conversion of older content, will swell the amount of storage required,” said Thomas Coughlin, president, Coughlin Associates, Data Storage Consulting. “With such a large volume of digital content, cost-effective solutions with convenient, secure access via the internet, such as Fujifilm’s Permivault, will play an important role in meeting the needs of content owners and distributors.”

Permivault cloud storage service will be officially launched at the 2012 National Association of Broadcasters show, April 16 – 19, 2012 in Las Vegas, Nevada. Please visit Fujifilm in booth #C7525 for a live demonstration. For additional information, please visit www.permivault.com.

About Fujifilm
FUJIFILM Recording Media U.S.A., Inc. is the US-based manufacturing, marketing and sales operations of professional broadcast video and data tape recording media for FUJIFILM Corporation. The company provides broadcast and data center customers and industry partners with a wide range of unique data center accessories, value-added services and programs. Based on a history of thin-film engineering and magnetic particle science such as Fujifilm NANOCUBIC technology, Fujifilm creates breakthrough data storage products. In 2011, Fujifilm had surpassed the 75 million milestone for the number of LTO Ultrium data cartridges manufactured since introduction, highlighting the company’s leadership and success as a manufacturer of mid-range and enterprise tape media. For more information on Fujifilm Recording Media products, customers can call 800-488-3854 or go to www.fujifilmusa.com/tapestorage. To receive news and information direct from Fujifilm via RSS, subscribe free at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

For more information, please contact:
Howard Lippin
Fujifilm
914-789-8329
hlippin@fujifilm.com

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All product and company names herein may be trademarks of their registered owners.
PERMIVAULT is a trademark of FUJIFILM Recording Media U.S.A., Inc.
STRONGBOX is a registered trademark of Crossroads Systems, Inc.