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FUJIFILM NOW SHIPPING LIMITED EDITION FUJIFILM X100 BLACK, INTRODUCED AT CES 2012

Valhalla, N.Y., March 8, 2012 – Following the introduction of the FUJIFILM X100 Black Premium Edition during the 2012 International CES in Las Vegas in January, FUJIFILM North America Corporation today confirmed that the camera is now shipping and available for purchase.

The FUJIFILM X100 Black Premium Edition ($1,699.95 MSRP) is a limited release all black version of the high-end compact FUJIFILM X100 digital camera that is currently available. The X100 Black Premium Edition will come with a genuine leather case, a lens hood, an adapter ring and a protective filter; and will also include a Limited Edition numbered card for product authentication.

Since debuting last spring, the FUJIFILM X100 continues to be one of the top-selling digital cameras, and it is known for delivering professional performance and unsurpassed high resolution images. The premium compact camera features the newly-developed FUJINON 23mm (135 equivalent: 35mm) F2 lens and the 12 megapixel APS-C CMOS sensor to deliver those premium images. The camera is also equipped with the world's first "Hybrid Viewfinder," which switches between the optical viewfinder (OVF) and electronic viewfinder (EVF).

For more information, go to: http://fujifilm-x.com/x100black/en/.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.
 

For more information, please contact:

Matthew Schmidt
Fujifilm
914-789-8529
mschmidt@fujifilm.com
 
Diane Rainey
Fujifilm   
914-789-8657
drainey@fujifilm.com

All product and company names herein may be trademarks of their registered owners.
 

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