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FUJIFILM RECEIVES ACADEMY AWARD® FOR ITS CONTRIBUTION TO MOTION PICTURES

Burbank, Calif., February 17, 2012 – And the winner is….Fujifilm! The Academy of Motion Picture Arts and Sciences presented FUJIFILM Corporation with an Academy Award® for scientific and technical achievement at a special awards dinner held in Los Angeles on February 11, 2012. The Academy’s Scientific and Technical Awards honor the men, women and companies whose discoveries and innovations have contributed in significant, outstanding and lasting ways to motion pictures.

Fujifilm was recognized with a 2011 Scientific and Engineering Award for the development of the black and white recording film ETERNA-RDS for digital separation of motion picture films.

Actress Milla Jovovich served as host of the Academy’s Technical Awards dinner, and presented the awards. This year’s honorees were celebrated at a formal dinner held at the Beverly Wilshire Hotel in Beverly Hills, California, two weeks prior to the Oscars® ceremony. The Sci-Tech Awards presentation has become a highlight of the Academy Awards season. This year, Ms. Jovovich presented 10 awards to 30 individual recipients.

Accepting on behalf of Fujifilm were Ryutaro Hosoda, Corporate Vice President of FUJIFILM Corporation and President & CEO, FUJIFILM North America Corporation, and the three developers of ETERNA-RDS, Katsuhisa Oozeki, Hiroshi Hirano, and Hideyuki Shirai.

ETERNA-RDS is a film designed specifically for archival preservation. Intended for making archival black and white separations from color digital masters, ETERNA-RDS makes a 3-color separation of color images and stores them as stable black and white images for long-term motion picture information preservation. ETERNA-RDS is designed for laser film recording and offers a significant improvement over conventional non-specific separation film stock, in that it produces finer detail, accurate gradation linearity, improved granularity and sharpness with reduced flare.

“Film is known to last for generations and to assure that today’s digital movies can have the same archival life expectancy as movies shot on film, Fujifilm developed ETERNA-RDS,” said Mr. Hosoda in his speech. “Digital films will also be available for future generations to see and enjoy.”

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

For more information, contact:

Diane Rainey
Fujifilm  
914.789.8657
drainey@fujifilm.com




All product and company names herein may be trademarks of their registered owners.

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