FUJIFILM X-PRO1 DIGITAL CAMERA WINS FOUR AWARDS AT CES 2012

CNET "Best of CES 2012" Best Camera; Popular Science "CES 2012 Product of the Future"; Popular Mechanics "CES 2012 Editor's Choice Award"; Tom's Guide "Best of CES 2012"

Valhalla, N.Y., January 16, 2012 – Fujifilm North America Corporation Electronic Imaging Division today announced that the new, revolutionary FUJIFILM X-Pro1 Digital Camera has won four awards during the 2012 Consumer Electronics Show in Las Vegas this week:

CNET “Best of CES 2012” - Best Camera
CNET recognized the FUJIFILM X-Pro1 digital camera as Best Camera saying, “The camera incorporates several innovations, including a promising new sensor and lovely hybrid viewfinder, all in a sleek, retro design.”

The “Best of CES” Awards, which are produced and judged by CNET, recognize the hottest products at the 2012 CES, including a Best of Show and People's Voice award selected by the CNET online audience. The awards recognize the most innovative products that set the standard for all other products in the industry.

Popular Science “CES 2012 Product of the Future”
Popular Science magazine cited the FUJIFILM X–Pro1 digital camera saying, “Now, the X-Pro1 brings the same sleek look and innovative hybrid digital/optical viewfinder [as the FUJIFILM X-100 digital camera] to an interchangeable lens system, which currently includes three fast primes, or non-zoom lenses.”

Popular Mechanics “CES 2012 Editor’s Choice Award”
Popular Mechanics magazine chose the FUJIFILM X-Pro1calling it, “A stunner, a gorgeous slab of aluminum, synthetic leather, and precision-milled nobs and dials that manages to be featherlight, thanks to it magnesium build.”

Tom’s Guide “Best of CES 2012”
Tom’s Guide also cited the FUJIFILM X-Pro1 saying, “Each year, there are a special few products at CES that really wow us. Among them is the Fujifilm X-Pro1, Fujifilm’s new interchangeable lens camera.”

“We are honored to receive these awards in recognition of the advanced technical innovation in our FUJIFILM X-Pro1 digital camera,” said Go Miyazaki, division president, Imaging & Electronic Imaging Division, Fujifilm North America Corporation. "Professionals and consumers have enthusiastically recognized the FUJIFILM X100 and the FUJIFILM X10 as the new "must have" cameras. Now the X-Pro1 marks Fujifilm's re-entry into the interchangeable lens system camera category, with award winning design and technology that lives up to our legacy of supporting the culture of photography.”

With unique technology designed to deliver unsurpassed image quality, the FUJIFILM X-Pro1 has three compact, bright, prime FUJINON lenses, a newly developed 16MP APS-C X-Trans CMOS sensorTM, incorporating a uniquely designed filter array to optimize image color and quality, and Fujifilm’s proprietary EXR Processor technology. The FUJIFILM X-Pro1 is a worthy rival to the competitive cameras in the market.

To further expand its presence in the premium camera market, Fujifilm continues to focus on every detail, taking the X-Pro1 to the next level by featuring a new 2nd Generation Hybrid Multi
Viewfinder. The FUJIFILM X-Pro1 digital camera not only promises to deliver unsurpassed image quality and superb design, it also gives photographers a camera that looks and feels as good as the images it delivers.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

For more information, please contact: 

Diane Rainey
Fujifilm  
914.789.8657
drainey@fujifilm.com

All product and company names herein may be trademarks of their registered owners.

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