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FUJIFILM SHOWCASES POPULAR INSTAX CAMERAS AT CES 2012

Instax Instant Film Cameras Capture and Share the Fun On the Spot

Valhalla, N.Y., January 9, 2012 – FUJIFILM North America Corporation today announced that it will showcase the popular Instax line of instant film cameras, including the newest Instax – the Instax Mini 50S – with its sleek classic piano black exterior, the trim and stylish Instax Mini 25 and the fun Instax Mini 7S. Each Instax instant camera is easy-to-use, highly-portable and a fantastic addition to any party. They also make a great gift for the photographer in the family.

"Fujifilm’s Instax instant film cameras give all of us something very special when we are with friends and family, and that is an instant photograph that captures the moment. Instax allows us to share the fun, during the fun – something that we just can’t get anywhere else," said Kayce Baker, director of marketing, Electronic Imaging Division, FUJIFILM North America Corporation.

Instax Mini 50S Instant Film Camera
The slim and sharp Instax Mini 50S is a piano black camera that produces high quality instant photo prints. The Instax Mini 50S is the newest addition to the popular Instax family, and uses FUJIFILM Instax Mini Instant Film to produce credit card sized photo prints that can be shot anywhere and developed instantly – perfect for parties and nights out. The trim and black Instax Mini 50S includes great features for taking high-quality photos, including a macro lens for close-up shots up to 300mm away, two shutter release buttons placed on the front and side of the camera for portrait or landscape prints, and a self-timer that takes one or two pictures at once. The Mini 50S also has Intelligent flash for brighter backgrounds, an Exposure indicator display and a tripod mount.

Instax Mini 25 Instant Film Camera
The stylish and highly-portable Instax Mini 25 produces vivid credit-card sized instant prints using FUJIFILM Instax Mini Instant Film. In addition, this instant camera boasts added features such as an LCD film count and shooting mode display as well as a camera mounted shooting mirror for taking self portraits. The Instax Mini 25 also includes a built-in automatic electronic flash for low-light shooting, a detachable close-up shooting lens and three exposure modes – auto mode for dark settings, fill in flash mode for auto flash on bright or dark areas, and landscape mode. The programmed electronic shutter has two release buttons for vertical and horizontal shooting.

Instax Mini 7S Instant Film Camera
Also for consumers, the Instax Mini 7S is an instant film solution equipped with high end FUJINON optics and four selectable shooting modes. With its silken white finish and cute design the Instax Mini is a sleek looking camera that produces high-quality, credit-card sized instant prints using Fujifilm Instax Mini Instant Film.

Instax Instant Color Film is ISO 800 that produces sharp clear reproduction for vivid color, natural skin tones and super fine grain instant prints. Instax Mini Film is 2”x3” while the image area is 1.8” x 2.4”. The film has a blank strip at the bottom so that you can write a message under the photo.

Fujifilm’s line-up of Instax instant cameras and instant films have been enjoying success in Asia for years, which has helped generate a loyal following in the United States, particularly over the last year. The continued introduction of instant film products in to the U.S. market is part of the company’s ongoing commitment to the culture of photography.

Instax Pricing and Availability
The Instax Mini 50S, Instax Mini 25 and Instax Mini 7S are available now for $129.99, $136.99 and $95.99, respectively.

Instax Mini Film is available now for $19.99 for a twin pack of 20 sheets of film.

NOTE: For complete camera specifications, please go to: http://www.fujifilm.com/instax

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

For more information, please contact:
Matthew Schmidt
Fujifilm
914 789-8529
mschmidt@fujifilm.com

All product and company names herein may be trademarks of their registered owners.
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