NEW FUJIFILM INSTAX MINI 50S BRINGS SLEEK STYLE TO INSTANT PHOTOGRAPHY

VALHALLA, N.Y., December 2, 2011 – Today FUJIFILM North America Corporation announced the FUJIFILM Instax Mini 50S, a sleek, piano black camera that produces high quality instant photo prints. The Instax Mini 50S is the newest addition to the popular Instax family, and uses FUJIFILM Instax Mini Instant Film to produce credit card sized photo prints that can be shot anywhere and developed instantly.

The trim and black Instax Mini 50S includes great features for taking high-quality photos, including two shutter release buttons placed on the front and side of the camera for portrait or landscape prints, and a self-timer that takes one or two pictures at once. The film has a blank strip at the bottom so that you can write a message under the photo.

"There is something very special about taking an instant photograph and being able to share it immediately with your family and friends," said Kayce Baker, director of marketing, Electronic Imaging Division, FUJIFILM North America Corporation. “The new black Instax Mini 50S has a unique and modern design, and it makes a perfect companion for every event that you want to capture instantly.”

As the holiday and party seasons approach, the Instax Mini 50S is the perfect gift for the photographer in your family, and since the Instax Mini 50S is so easy to use, anyone can pick it up, turn it on, and shoot all of those great moments in an instant.

Instax Mini 50S additional features
Macro lens for close-up shots up to 30cm away
Intelligent flash for brighter backgrounds
Exposure indicator display
Brightness control to lighten or darken photos
Tripod mount
Shiny black finish
MSRP: $129.99

Instax Mini Instant Film
ISO 800 film speed (20 exposures)
Glossy finish
Sharp, clear reproduction
Vivid color and natural skin tones
Film size: 2" x 3" image area: 1.8" x 2.4"
MSRP: $19.99

The Instax Mini 50S and Instax Mini Instant Film are currently available at photography retail stores and online. To learn more about the entire line of Instax Instant Film Cameras and Instax Mini Instant Film visit FUJIFILM Instax.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.
 

For more information, please contact:

Matthew Schmidt
Fujifilm
914-789-8529
mschmidt@fujifilm.com
 

 

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