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FUJIFILM IN NORTH AMERICA LAUNCHES NEW PHOTO CLEANING TIPS WEBSITE

Site Features Tips on Cleaning Photos, Negatives and Albums, and Includes Demonstration Video

Valhalla, N.Y., October 21, 2011 – FUJIFILM North America Corporation announces the launch of “Tips for Cleaning Damaged Photos” website for consumers, located at:  http://photorepairinstruction.fujifilmusa.com in the U.S., and in Canada at: www.fujifilm.ca/products/film_photography/photo-cleaning-tips/index.html.

In the wake of the earthquake and tsunami in Japan earlier this year, many precious photographs were damaged and washed away, so Fujifilm in Tokyo launched its “Photo Rescue Project” site in Japanese. In the following weeks and months, the U.S. was hit with a number of natural disasters, including flooding in the Midwest and south, and most recently in the northeast with a hurricane and additional heavy rains that caused floods, so Fujifilm in North America launched its “Tips for Cleaning Damaged Photos,” a similar site with instructions in English.

The site includes advice on cleaning traditional photographs; processed film negatives; photo albums; dye sublimation photos, such as kiosk or instant print photos; and inkjet photos, such as those from home printers. Also included is a demonstration video providing viewers with step-by-step instruction.
“Fujifilm recognizes how important photos are, especially in times when they may be in danger of losing them,” said Manny Almeida, vice president and general manager, FUJIFILM North America Corporation. “So if someone has photos or negatives that are damaged by caked-on mud or sand, Fujifilm wants to offer some tips that people may find successful in cleaning their prints.”

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfilment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.                                              

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.
* At an exchange rate of 86 yen to the dollar.

For more information, please contact:

Diane Rainey
Fujifilm  
914.789.8657
drainey@fujifilm.com




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