FUJIFILM OPTICAL DEVICES POSTS NEW VIDEO TUTORIAL ON LENS CLEANING AS PART OF LARGER SOCIAL MEDIA INITIATIVE

Thom Calabro, director of marketing and product development for FUJIFILM North America Corporation’s Optical Devices Division.

Thom Calabro, director of marketing and product development for FUJIFILM North America Corporation’s Optical Devices Division.

WAYNE, N.J., October 3, 2011 – Whether camera operators are seasoned pros or weekend videographers, they risk losing valuable shots or footage due to specks of dust or dirt on their lenses. While the urge is strong to wipe the lens surface with your T-shirt, FUJIFILM North America Corporation, Optical Devices Division recently posted a video tutorial on “How to Clean A Lens” on its YouTube channel, Facebook page, and corporate blog.

The three-minute video, the first installment of a multi-part video series on “Lens Care Maintenance,” features Thom Calabro, director of marketing and product development for FUJIFILM North America Corporation’s Optical Devices Division. Supported by on-screen graphics and illustrations, Calabro describes proper lens cleaning techniques including:

  • Using a chemical-free, anti-static microfiber cloth
  • Using an air gun and lens brush to wipe off loose dust
  • Do not pour lens cleaning fluid directly on a lens because it can damage internal mechanisms
  • Use a gentle, circular wiping motion starting from the center of the lens working outwards

The “Lens Care Maintenance” series expands the Fujifilm Optical Device Division’s online video library, including tutorials on ‘Optimum Focus,’ ‘Optical Stability,’ and many that detail the features of the company’s industry-leading lens line.

The videos are part of a social media initiative introduced in March 2011 as a means to better inform the market about the unique benefits and features offered by FUJINON lenses.

“In producing these video tutorials, our goal is to help our customers get the best possible performance and longevity for their equipment investment,” said Calabro. “Video is an effective, fun way to convey technical information about our lenses, as well as to profile cutting edge customers and applications like stereo 3D. And today’s social media environment makes it easy for people worldwide to view these clips at their convenience.”

The videos can be accessed on the FujinonBroadcast channel on YouTube, as well as the corporate Facebook page and Fujifilm Optical Device Division blog.