FUJIFILM INVITES PRINTERS TO TAKE THE ONSET CHALLENGE

ROI Calculator Provides Powerful Proof of Payoff

Valhalla, N.Y., June 15, 2011 — FUJIFILM North America Corporation, Graphic Systems Division today announced the “Onset Challenge,” a simple five-step process that demonstrates how the Onset family of wide format printers can help unlock new business and increase profitability. Taking the Onset Challenge begins with a visit to www.onsetchallenge.com.

The Onset Challenge website provides visitors with an opportunity to answer a few simple questions about their business needs, and then returns the Onset options that best fit those needs. The site also gives the user a custom Return-on-Investment calculator to demonstrate just how quickly the press can pay for itself.

The Onset Challenge website provides a wealth of useful information about the Onset Series’ three models, the S70, S40, and S20. Designed to deliver the high-volume production needs of graphic display print providers, the Onset Series of UV flatbed inkjet presses offers unrivalled print quality at high print speeds. The combination of Inca Digital’s engineering and imaging expertise with Fujifilm’s experience in UV ink formulation delivers top-of-the-line ink and machine reliability. Onset technology features full-bed print arrays and a choice of finishes, from low glare satin to high impact gloss. The Onset Series’ three models can be optionally configured with automation for optimum throughput.

“The Onset Challenge gives graphic display printers the information they need to make an informed purchasing decision, including a ‘payback calculator’,” said Todd Murphy, Business Development Manager, Wide Format Equipment, FUJIFILM North America Corporation, Graphic Systems Division. “The Onset is the most successful platform in digital wide format printing, and Fujifilm is able to prove that making an investment in the most powerful flatbed family in the world can pay for itself in just six months. We invite printers to take the Challenge and see for themselves.”

The Onset Challenge website also features several quotes from Onset owners. Each owner describes how their Onset has made a positive impact on their business.

Visitors to the Onset Challenge site can also order printed samples, and enter a contest to win a FUJIFILM FinePix REAL 3D digital camera. Please visit the Onset Challenge today at www.onsetchallenge.com.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmusa.com/rss.

* At an exchange rate of 86 yen to the dollar.

For more information, contact:

Howard Lippin
Fujifilm  
914.789.8329
hlippin@fujifilm.com

All product and company names herein may be trademarks of their registered owners.

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