FUJIFILM INTRODUCES SMART'N'EASY JET TO NEWSPAPER PUBLISHERS AT AMERICA EAST

Solution Provides Flexibility for Small to Mid-Size Publishers

VALHALLA, N.Y., March 9, 2011 – The Krause Smart’n’Easy Jet platesetter will make its U.S. debut when the Graphic Systems Division of FUJIFILM North America Corporation attends the America East Technology and Operations Conference, held March 14-16, 2011.

The Smart’n’Easy Jet offers an opportunity for increased flexibility for today’s small to mid-size publishers and web press operations, and is the most recent addition to Fujifilm’s portfolio of newspaper products. A result of the recognized engineering found in the LS Jet series, the Smart’n’Easy Jet is the core component of the new “Community-Newspaper-System” manufactured by Krause.

“Krause has long been recognized for its excellence in manufacturing and with the Smart’n’Easy Jet, Fujifilm is helping to set a new standard and creating new opportunities for small and mid-size newspapers,” says Lane Palmer, vice president of newspaper sales, Graphic Systems Division, FUJIFILM North America Corporation.

The Smart’n’Easy is available as a semi-automatic device or full automatic and is able to achieve production speeds of 90-100 plates per hour. The semi-automatic machine may be upgraded to fully automatic at any time. The system makes use of a 60mW violet diode, resulting in low cost of ownership and replacement costs, and the Krause Monogon Juwel Optics promise high-quality imaging and reliable plate handling. The system also features optimized interfaces in order to ensure a smooth transition to CTP for smaller, regional newspapers.

To learn more about the newspaper publishing solutions available from Fujifilm, visit Fujifilm at Booth #62 during America East or online at www.fujifilmgs.com.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 93 yen to the dollar.

For more information, please contact:

Diane Rainey
Fujifilm  
914.789.8657
drainey@fujifilm.com

All product and company names herein may be trademarks of their registered owners.

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