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FUJIFILM NORTH AMERICA CORPORATION ANNOUNCES RESTRUCTURING TO SUPPORT SALES EFFORTS

FUJIFILM Optical Devices U.S.A. Inc. Will Become a Division, and FUJIFILM Hawaii Inc. Will Be Made a Regional Sales and Marketing Office

Valhalla, N.Y., December 20, 2010 – FUJIFILM North America Corporation today announced that effective January 1, 2011, FUJIFILM Optical Devices U.S.A., Inc., currently a subsidiary, will become the Optical Devices Division of FUJIFILM North America Corporation.

“At Fujifilm, we are continually working to strengthen our assets for efficiency as well as flexibility,” said Ray Hosoda, president and CEO, FUJIFILM North America Corporation. “To do this, it has become more important than ever to consolidate efforts within FUJIFILM North America Corporation and present a unified organization to our customers in order to optimize relationships and grow the business.”

The Optical Devices Division will be led by new division president, Toshi Tanaka. Prior to this position, Tanaka was Senior Vice President of FUJIFILM Optical Devices U.S.A., Inc. During the last three decades, he’s worked for FUJINON in a variety of management positions in this area of the business, including locations in Tokyo and in Europe as President of FUJINON. In 2011 he will replace Hank Hayashi, also a longtime Fujifilm employee, as president of FUJIFILM Optical Devices, U.S.A, Inc. Before his current position, Hank was president and CEO, FUJINON Inc., group president for the Imaging Group, and chairman/CEO of Fujicolor Processing, Inc. for Fujifilm in the U.S. He held many positions in Japan and internationally, and was a FUJIFILM corporate vice president from 2004 through 2005.

In addition, FUJIFILM Hawaii Inc. will become a regional sales and marketing office for FUJIFILM North America Corporation.

“Fujifilm Hawaii has been a leader and highly-respected provider of traditional and digital imaging products and solutions in the local marketplace,” said Hosoda. “This restructuring will leverage efficiencies through closer collaboration with the larger Fujifilm organization in the U.S.

The Hawaii office will continue to be run by George Otsuka, vice president, sales and marketing, FUJIFILM North America Corporation.

“These changes will position Fujifilm well for our next phase of growth,” continued Hosoda. “The restructuring will help us reinforce business objectives, align businesses to drive growth in these markets, and take advantage of synergies and shared services that will make the company more effective and better serve our customers.”

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of four operating divisions and two subsidiary companies. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film and the Graphic Systems Division supplies products and services to the printing industry. The FUJIFILM Optical Devices U.S.A., Inc. is a provider of binoculars, and optical lenses for the closed circuit television, videography, cinematography, broadcast, and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 93 yen to the dollar.

For more information, please contact:

Diane Rainey
Fujifilm  
914.789.8657
drainey@fujifilm.com




All product and company names herein may be trademarks of their registered owners.

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