FUJIFILM LAUNCHES ENHANCED EXTENSION OF DIGITAL CAMERA ADVERTISING CAMPAIGN FOR 2010 HOLIDAY SEASON

Campaign Includes "Zoom Your World" National TV and 3D Cinema Commercials

Valhalla, N.Y., November 12, 2010 – FUJIFILM North America Corporation today announced that to enhance sales strategies, the company will embark on a national, multi-pronged digital camera advertising campaign for the 2010 holiday selling season that extends the reach and scope of Fujifilm’s branding campaign that began this summer, as well as continue its momentum in growth of digital camera business.

“Fujifilm’s digital camera business has grown significantly from last year, and with this new, ongoing campaign, we’re aiming even higher,” said Ron Gazzola, vice president marketing and operations, Electronic Imaging Division, FUJIFILM North America Corporation.

Zoom Your World
The new campaign includes a commercial showcasing Fujifilm’s line of long zoom digital cameras, “Zoom Your World,” shot by famed director Francoise Vogel and Paranoid U.S. production company. It will be seen on national network and cable television, from November 14 through December 22, featuring the FinePix HS10 and S-Series digital cameras, hitting TV’s highest-rated primetime programs, such as: Glee, Survivor, CSI Miami, House, Dancing with the stars, Extreme Makeover: Home Edition, Desperate Housewives, The Amazing Race, Hawaii Five-O, and The Mentalist. The spot will also be seen on key NFL games, FOX and CBS NFL Today and early morning news on ABC and FOX affiliated stations.

“Our goal in creating this campaign was to raise Fujifilm brand awareness to drive sales and service to our retail partners in a consumer-friendly way, as well as support the trade to enhance sell through,” said Gazzola.

Campaign components also include:

  • National and regional FSI placement (featuring complete digicam line-up)
  • Trade and custom regional print ads (featuring HS10, F300EXR, REAL 3D W3)
  • Time Square Digital billboards including The Geoffrey Tron digital billboard (located on the Toys R Us building in Times Square) and CBS digital billboard located on 42nd Street between 7th and 8th Avenues.
  • A new Hispanic ad (featuring Z70)
  • Online advertising and….

Cinema Advertising
For first time, Fujifilm will have a cinema commercial for its FinePix REAL 3D W3 digital camera in both 3D and 2D throughout the U.S. from November 19 through December 30, including “Tangled,” “Yogi Bear,” “Chronicles of Narnia: Voyage of the Dawn Treader,” “Megamind,” and “Tron.” The 3D spots for “Tangled” and “Narnia” will be viewed on ALL 3D screens during that time period. The 2D spot for “Harry Potter” will be viewed on all screens for the first two prime weeks of release. For all showings, the commercial will be placed immediately before the feature presentation to maximize exposure.

“The reason we decided to include cinema advertising in the campaign is because the FinePix REAL 3D W3 digital camera is a unique, high-end product, and we wanted to be in the best place where we could introduce this product to the family audience,” said Gazzola. “We know there will be packed houses during the holidays. We’ve never had that kind of concentrated exposure in a great venue, with a captive audience – and the spot is fun to watch.”

To view the cinema and TV spots, please go to:

FUJIFILM FinePix Real 3D cinema spot (3D version)
http://www.youtube.com/watch?v=6fNQ9M2TofQ

FUJIFILM FinePix Real 3D cinema spot (2D version)
http://www.youtube.com/watch?v=DvluCKR8IAw

FUJIFILM "long zoom" TV spot
http://www.youtube.com/watch?v=3VUPpVmvTdk

To view additional campaign components, please go to: http://www.fujifilmusa.com/press/news/recent_news.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of four operating divisions and two subsidiary companies. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film and the Graphic Systems Division supplies products and services to the printing industry. FUJIFILM Optical Devices U.S.A., Inc. is a provider of binoculars, and optical lenses for the closed circuit television, videography, cinematography, broadcast, and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 93 yen to the dollar.

For more information, please contact:

Diane Rainey
Fujifilm  
914.789.8657
drainey@fujifilm.com




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