FUJIFILM SUPPORTS NATIONAL BREAST CANCER FOUNDATION WITH NEW DIGITAL CAMERA BUNDLE AND PHOTO PRINTS

Bright Pink Packaging Promotes Revitalized "Images of Health" Web Site

VALHALLA, N.Y., October 1, 2010 – FUJIFILM North America Corporation today announced a new pink digital camera bundle that will benefit the National Breast Cancer Foundation, Inc. (NBCF), a non-profit organization dedicated to spreading knowledge and fostering hope in the fight against breast cancer.

The camera package includes a FUJIFILM FinePix Z70 digital camera in Berry, a stylish multi-colored camera pouch, a digital photo frame keychain and a coupon for a free customizable café mug from SeeHere.com, Fujifilm's photo printing, gifting and sharing website. 

The Fujifilm Pink Breast Cancer Awareness Camera bundle will be carried regionally by J&R in New York, and Electronics Expo in New Jersey. It will also be available nationally through Amazon.com and ShopFujifilm.com. The Pink camera bundle will retail for $159.95, and will be available through 2010.

“We are proud to be offering the Breast Cancer Awareness camera. Fujifilm is not only providing consumers an appealing camera package, but in the process, we’re helping to build awareness for a vital women’s health issue, and supporting a stellar organization,” said Marci Lane, product manager, Electronic Imaging Division, FUJIFILM North America Corporation.

Fujifilm will also include an additional print with all print orders filled during the month of October that will help to generate awareness of the efforts of the NBCF as well as invite visitors to the newly refreshed Images of Health web site, and its Spanish-language counterpart, RetratosDeSalud.com. The sites encourage women of all ages to tell their inspirational stories of breast cancer survival and give their personal advice for healthy living. Fujifilm will donate $1 for each story shared, $2 for each story with a photo posted, and $2 for each video, with a commitment to contributing up to $50,000 to the National Breast Cancer Foundation, Inc. (NBCF). Fujifilm is committed to raising awareness of the life-saving importance of mammography. Mammograms remain the best screening method for detecting breast cancer early when it is most treatable.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of four operating divisions and two subsidiary companies. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film and the Graphic Systems Division supplies products and services to the printing industry. FUJIFILM Optical Devices U.S.A., Inc. is a provider of binoculars, and optical lenses for the closed circuit television, videography, cinematography, broadcast, and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 93 yen to the dollar.

About the National Breast Cancer Foundation, Inc.
Recognized as one of the leading breast cancer organizations in the world, NBCF’s mission is to save lives through early detection and to provide mammograms for those in need. NBCF provides Help for Today…Hope For Tomorrow® through its National Mammography Program, Early Detection Plan®, MyNBCF online social community, and breast cancer research programs. For more information about NBCF, visit www.nbcf.org.

Diane Rainey
Fujifilm  
914.789.8657
drainey@fujifilm.com

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