FUJIFILM RECIPIENT OF PRESTIGIOUS INTERTECH™ TECHNOLOGY AWARD

ZAC Automated Controller Technology Module Reduces Waste, Increases Savings

Valhalla, N.Y., August 12, 2010 – FUJIFILM North America Corporation today announced that its Graphic Systems Division has earned an InterTech™ Technology Award from Printing Industries of America for its ZAC Automated Controller Technology found in its FLH-Z Processor. Fujifilm received one of six awards all awarded to technologies which have been deemed as truly innovative and expected to have a major impact on the graphic communications industry.

“To be recognized by Printing Industries of America for our technology is truly an honor for Fujifilm,” said Sam Ota, division president, Graphic Systems Division, FUJIFILM North America Corporation. “We are proud of the products we produce and in an era where environmental sustainability is on everyone’s minds, the ZAC automated processor technology not only reduces waste but it also increases up time and cost savings. No other processor can do all of this.”

Fujifilm’s ZAC Automated Controller Technology Module offers a revolutionary intelligent processor design which monitors conductivity and precisely controls activity, resulting in increased chemistry life, decreased effluent and reduced costs. The InterTech judges credited Fujifilm’s ZAC technology for its control over plate processing which results in more consistent plates, less money spent on chemicals, as well as reduced chemical waste without requiring a change in workflow.

The 2010 InterTech™ Technology Awards will be presented at the 2010 Premiere Print Awards and InterTech™ Technology Awards Gala on October 3 in Chicago, IL during the GRAPH EXPO 2010 exposition. Winners will also be highlighted at the Printing Industries of America booth during the conference.

This is the second year in a row that Fujifilm’s Graphic Systems Division has been honored with an InterTech™ Technology Award. Last year, the company’s Taskero Universe™ ColorPath Verified® solution, a system and method for remotely monitoring, maintaining and servicing every facet of the color production process, was a recipient.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of four operating divisions and two subsidiary companies. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film and the Graphic Systems Division supplies products and services to the printing industry. FUJIFILM Optical Devices U.S.A., Inc. is a provider of binoculars, and optical lenses for the closed circuit television, videography, cinematography, broadcast, and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

*At an exchange rate of 93 yen to the dollar.

For more information, please contact:

Lauren Restuccia
Fujifilm   
914.789.8329
lauren_restuccia@fujifilm.com

Kristi Mendez
KMPR
630.859.7401
kristi@kmpr.com 

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