FUJIFILM'S POLYPROPYLENE REMOVABLE WALL GRAPHIC FILM OFFERS GREEN SOLUTION TO PRINTERS

Total Solutions Provider Offers Printers and Print Buyers Full–Scale Portfolio, Including PVC-Free Media that Eliminates Phthalate Concerns

Valhalla, N.Y., July 12, 2010 –FUJIFILM North America Corporation is continuing to put its customers ‘in control’ with a polypropylene wall graphic film that is part of a full selection of Fujifilm wide format UV and solvent roll media from the Graphic Systems Division’s comprehensive print solutions portfolio. Ideal for the production of retail graphics, the PVC-free media provides printers with a recyclable backdrop that meets print buyers increasing demands for solutions that are less harmful to the environment.

Fujifilm’s polypropylene wall graphic film is proven to outperform PVC-based wall graphics because it doesn’t shrink, and offers easy installation and repositioning, using only a mild adhesive to eliminate surface damage when removed. The media was developed to provide optimal whiteness for excellent color and print quality, a characteristic of all the products in Fujifilm’s family of wide format media, and includes a heavier liner for improved handling during printing.

“PVC film inherently shrinks and, to overcome this issue, large amounts of aggressive adhesives are required,” said Terry Amerine, segment manager, Graphic Systems Division, FUJIFILM North America Corporation. “This makes installation very difficult and can result in damage to the underlying walls. By using polypropylene, shrinkage is no longer a concern and printers can offer their customers a recyclable solution eliminating the problems long associated with removable wall graphic films. As a result, we have seen a tremendous market response to this product.”

All of Fujifilm’s wide format media undergoes a series of rigorous tests to guarantee optimum performance on print quality, color development, maximum durability and ease-of-use. The media must demonstrate that it is easy to handle, and that it can stand up to the elements, resisting cracking and yellowing.

“Offering our customers wide format media that has met Fujifilm’s strict standards of excellence as part of our total solutions package is just one more way we are putting them ‘in control’,” continued Amerine. “We work diligently to insure that all of our digital components work together and provide proven robust solutions that make our customers more successful.”

In addition to its polypropylene wall graphic film, Fujifilm’s Graphic Systems Division offers a full line of branded wide format media, including banner material, paper products, canvas, wall graphics, backlit film, perforated adhesive and non-adhesive window film and floor graphic materials. Customers interested in receiving a sample kit from Fujifilm should visit www.fujifilmsericol.com/wallgraphics.

The Graphic Systems Division of FUJIFILM North America Corporation is a total solutions provider who delivers solutions for workflow, process control, remote monitoring, color standardization, pressroom products, CTP, proofing, digital printing, wide format and more. Fujifilm also manufactures and distributes Sericol inks and is a leader in the development of UV inks for the screen printing, narrow web, and large format digital printing industries.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of four operating divisions and two subsidiary companies. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film and the Graphic Systems Division supplies products and services to the printing industry. FUJIFILM Optical Devices U.S.A., Inc. is a provider of binoculars, and optical lenses for the closed circuit television, videography, cinematography, broadcast, and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 93 yen to the dollar.

For more information, please contact:

Lauren Restuccia
Fujifilm  
914.789.8329
lauren_restuccia@fujifilm.com

Kristi Mendez
KMPR
630.859.7401
kristi@kmpr.com 

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